What kind of content does Peter Lee make?
Peter Lee crafts mouthwatering cooking tutorials on Instagram, showcasing a delightful blend of Asian and Western dishes. From Korean beef bulgogi and kimchi fried rice to classic carbonara and steak frites, his content offers a diverse culinary journey. Peter also delights followers with sweet treats and refreshing beverages, including homemade matcha ice cream and affogato, often integrating sponsored products seamlessly into his engaging demonstrations.
Are you a brand that’s partnered with Peter Lee?
Verify your partnership
Who is Peter Lee’s audience?
Peter Lee's audience is likely comprised of home cooks and food enthusiasts in the US interested in a diverse range of culinary content, from authentic Asian dishes to Western comfort food and sweet treats. Their high engagement rate (7.37% ER on Instagram, significantly above benchmarks like TikTok's ~3.0% and YouTube's ~2.0%) signals strong interest and active participation, indicating they are not just passive viewers but are likely to comment, share, and potentially purchase products or services recommended by Peter. This audience is primed for recipe tutorials, ingredient spotlights, and kitchen gadget reviews.
Which creators are similar to Peter Lee?
If you're looking for creators like this creator, you'll find delicious recipes and culinary inspiration perfect for home cooks and food enthusiasts alike.
Mitchell
Instagram @i.am.never.full
This creator shares recipes for simple and satisfying dishes on their social media. Their content focuses on home cooking, often featuring Asian-inspired meals such as Korean barbecue steak, chicken fried rice, and Mongolian beef. They also demonstrate how to make pasta dishes and fried rice variations, providing step-by-step instructions for each recipe. Some posts also include sponsored content for food delivery services and condiments.
Julia
Instagram @jupywrld
This creator shares recipes and cooking tutorials for a variety of dishes, often focusing on Asian cuisine. They demonstrate how to prepare meals such as mapo tofu, miso sea bass, and Korean bulgogi. The content also includes quick meal ideas, like 15-minute gyudon and 25-minute chicken meatball hot pot. Some videos highlight restaurant visits and vlogs about dining experiences.
Sophie Fisher
Instagram @coconutandbliss
This creator posts videos demonstrating how to make various recipes. The recipes include dishes like crispy red curry chicken bites, potato crust quiche, and green pasta. They also share tips on organising recipes using an app and preparing meals quickly. Some videos feature sponsored products, including ingredients and kitchen appliances.
Frequently asked questions
Sign in to view Peter Lee's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Peter Lee today
You can use Nutcake’s agentic tools for free. Sign up today to work with Peter Lee on your creator campaign.