What kind of content does Penelope Gwen make?
Penelope Gwen offers a unique blend of alternative fashion and makeup inspiration, drawing heavily from the late 2000s and 2010s. Her content, primarily on Instagram and TikTok, features vibrant outfit ideas rooted in 70s and bohemian styles, alongside insightful makeup tutorials and product reviews. Penelope also shares personal reflections on mental well-being and hair styling, including tips for achieving her signature shag.
Are you a brand that’s partnered with Penelope Gwen?
Verify your partnership
Who is Penelope Gwen’s audience?
Penelope Gwen's audience is likely comprised of individuals interested in unique personal expression, particularly within alternative and bohemian fashion and vintage aesthetics. Their intent signals suggest a strong desire for practical advice, evidenced by hair tutorials and makeup content, alongside a search for relatable discussions on mental well-being. Engagement quality is notably high, with TikTok ER (5.18%) significantly exceeding the benchmark, and Instagram ER (2.05%) performing at the upper end of typical benchmarks, indicating a highly receptive and interactive community.
Which creators are similar to Penelope Gwen?
If you're looking for creators like this creator, you'll love discovering unique styles and self-care tips that embrace individuality and inner peace.
Beth Mac
TikTok @bethma.c · Instagram @bethma.c
This creator shares content about makeup and beauty products, often featuring hauls from places like Boots and discussing cruelty-free brands. They also post about personal experiences, such as their birthday celebrations, holidays, and relatable content about managing acne and hormonal changes. Additionally, the creator sometimes creates 'get ready with me' videos and shares outfit inspirations, including items from charity shops and designer brands.
Emma Rectangles
TikTok @emmasrectangle · Instagram @emmasrectangle
This creator posts videos about fashion and beauty. They share outfit inspiration, often styling items they already own or showcasing new looks for various occasions. The creator also shares makeup tutorials and product reviews, focusing on skincare and cosmetics. Additionally, they document personal experiences like learning to ski and home improvements.
CC Clarke
TikTok @ccclarke · Instagram @ccclarke
This creator shares content focused on beauty and personal well-being. Their videos often feature hair transformations, including dyeing and extensions, as well as makeup tutorials, with a particular emphasis on lip products and coloured lashes. They also discuss personal growth, offering insights into habit formation and mindset techniques. Additionally, the creator touches on themes of grief and healing, using music as a catalyst for emotional expression.
Frequently asked questions
Sign in to view Penelope Gwen's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Penelope Gwen today
You can use Nutcake’s agentic tools for free. Sign up today to work with Penelope Gwen on your creator campaign.