What kind of content does Beth Mac make?
Beth Mac offers a vibrant blend of makeup tutorials and beauty reviews, with a keen eye for cruelty-free finds and hauls from popular retailers. Her content expands to personal lifestyle moments, including GRWM videos and fashion inspiration that mixes high-end pieces with thrifted gems. Beth connects with her audience through relatable discussions on skincare and personal experiences, making her a go-to for authentic beauty and lifestyle insights.
Are you a brand that’s partnered with Beth Mac?
Verify your partnership
Who is Beth Mac’s audience?
Beth Mac's audience is likely comprised of individuals interested in accessible beauty and relatable lifestyle content, primarily from the UK. Their intent signals are strong, as evidenced by exceptionally high engagement rates on both TikTok (8.23%) and Instagram (6.74%), significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly invested and responsive community, indicating a strong potential for brand partnerships and product recommendations to drive meaningful action.
Which creators are similar to Beth Mac?
If you're looking for creators like this creator, you'll love beauty gurus who share authentic makeup tips, personal stories, and stylish GRWMs.
Elle James
TikTok @ellejamesmakeup · Instagram @ellejamesmakeup
This creator posts a variety of content, including makeup tutorials, skincare routines, and fashion hauls. They often showcase new makeup products, share tips on achieving specific looks, and demonstrate how to use various beauty items. Additionally, the creator shares shopping trips to stores like Zara and B&M, featuring new clothing and home items. They also document aspects of their daily life, such as getting ready for events and trying out new hair styles.
Romy Morris
TikTok @romymorris.x · Instagram @romymorris.x
This creator shares content about their experiences with moving into a new home, including unpacking and organising. They also post about beauty products, showcasing monthly empties and reviewing new makeup and skincare items. Additionally, the creator shares fashion and outfit ideas, often featuring ski wear and evening outfits.
Lucy Conlan
TikTok @lucyconlanxx · Instagram @lucyconlanmakeup
This creator shares travel vlogs, focusing on experiences in Thailand. They document activities such as renting mopeds, visiting viewpoints, and trying local food. The creator also posts about skincare routines and beauty tips, including makeup organisation and teeth whitening. They also share fashion content related to holidays and everyday styling.
Frequently asked questions
Sign in to view Beth Mac's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Beth Mac today
You can use Nutcake’s agentic tools for free. Sign up today to work with Beth Mac on your creator campaign.