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Paula Lapeña

This creator makes videos about fashion and beauty. They show how to style outfits from popular retailers like Zara, Mango, and Pull&Bear, often demonstrating multiple ways to wear a single item. They also share beauty tips, including makeup application routines and hair treatments, and occasionally create DIY accessories like headbands. The content often features outfit-of-the-day looks and reviews of new clothing purchases.

Where to find Paula Lapeña

Instagram ·paula.lsm
Followers147K
Avg views198K
Engagement4.5%
Sourced from public data

Stats updated September 2026 · Stats don't look quite right?

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What kind of content does Paula Lapeña make?

Paula Lapeña crafts engaging fashion and beauty content, showcasing versatile styling tips for pieces from popular retailers like Zara and Mango on Instagram. Her videos offer practical advice on makeup application and hair care, alongside outfit-of-the-day inspiration and reviews of recent fashion finds. Paula also delights her audience with charming DIY accessory tutorials, adding a unique touch to her style-focused feed.

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The moment vs how it turned out 🤍✨
Creo que las fotos hablan por sí solas
@azazieofficial @azaziebridal #ad
Dos formas super fáciles de elevar un look básico 🤍 Un pañuelo y un par de accesorios pueden dar mucho juego ✨ ¿Cuál os gusta más? 🤗
Últimamente no me salto estos dos pasos antes de maquillarme 🤍 Preparar la piel antes de la base lo cambia TODO ✨ ¿Os gusta el resultado? @clarinsespana 🫶🏼
Publi.
MIS LOOKS FAVORITOS DE ZARA 🤎

Aquí os dejo un haul de algunas de mis últimas compras de Zara de esta nueva temporada y cómo las combinaría para crear diferentes looks ✨

Hay de todo un poco, prendas más especiales para esos días en los que quieres ir un poquito más arreglada y básicos que son auténticos fondos de armario y que sé que voy a usar muchísimo 🫰🏻

Ahora decidme vosotras: ¿qué look es vuestro favorito? 🫣 yo estoy con el número 4 y 5 🥹..

Who is Paula Lapeña’s audience?

Paula Lapeña's audience is likely composed of individuals actively seeking fashion and beauty inspiration, particularly those interested in practical styling advice and makeup application. Their high engagement rate of 4.53% on Instagram significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and invested community. This suggests a strong intent to consume content, replicate looks, and engage with product recommendations, making her audience a valuable target for brands in the beauty and fashion sectors.

Which creators are similar to Paula Lapeña?

If you're looking for creators like Paula Lapeña, you'll find them perfect for anyone seeking fresh fashion inspiration, beauty hacks, and styling tips to elevate their everyday look.

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