What kind of content does Noms make?
Noms crafts engaging makeup tutorials and honest product reviews on TikTok. Their content dives deep into specific techniques, from mastering nose contouring to achieving the perfect lip gloss application, alongside showcasing 'get ready with me' routines. Brands will appreciate Noms' detailed discussions on a variety of cosmetics, offering a clear look at how products perform.
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Who is Noms’s audience?
Noms' audience is likely comprised of beauty enthusiasts and makeup shoppers in the UK actively seeking practical advice and product recommendations. Their high TikTok engagement rate (9.83% ER) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for product discovery and purchase consideration, making Noms a valuable partner for brands targeting this demographic.
Which creators are similar to Noms?
If you're looking for creators like Noms, you'll find them perfect for anyone seeking authentic makeup tutorials, honest product reviews, and relatable "get ready with me" content.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Kristy Webley
TikTok @kristywebley · Instagram @kristywebley
This creator posts videos focused on makeup tutorials and product reviews. They frequently demonstrate makeup application techniques, such as contouring hacks and eyeshadow application. The content also includes GRWM (Get Ready With Me) videos, showcasing routines for different occasions and featuring a variety of beauty products from different brands.
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