What kind of content does Noms make?
Noms crafts engaging makeup tutorials and honest product reviews on TikTok, sharing expert tips on everything from nose contouring to achieving the perfect lip gloss application. Their "get ready with me" videos offer a relatable glimpse into beauty routines, making their content a go-to for discovering new cosmetics and mastering application techniques.
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Who is Noms’s audience?
Noms' audience is likely comprised of beauty enthusiasts in the UK seeking practical makeup advice and product recommendations. Their high TikTok engagement rate of 9.83% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for driving product discovery and purchase intent, as viewers are actively seeking and responding to Noms' content. The creator's focus on tutorials and reviews signals an audience looking for actionable insights and trusted opinions within the cosmetics space.
Which creators are similar to Noms?
If you're looking for creators like Noms, you'll love their makeup tutorials, product reviews, and GRWMs for all your beauty and cosmetics needs.
Kiran Kaur
Instagram @glamwithkiran
This creator posts videos focusing on makeup tutorials and product reviews. They demonstrate techniques for achieving specific looks, such as for photo identification or everyday wear, and share their experiences with various beauty products. The content also includes reviews of skincare items, hair care products, and occasional lifestyle vlogs. They often use trending sounds and transitions in their videos.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
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