What kind of content does Noms make?
Noms offers engaging makeup tutorials and honest product reviews on TikTok. Their content delves into specific application techniques, from nose contouring to achieving the perfect lip gloss shine, alongside 'get ready with me' routines. Brands will appreciate Noms' detailed discussions on a variety of cosmetics, showcasing a genuine passion for beauty.
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Who is Noms’s audience?
Noms' audience is likely composed of beauty enthusiasts, primarily interested in practical makeup application and product discovery. Their high TikTok engagement rate (9.83% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong intent signals for purchasing recommendations and a high quality of engagement, making Noms an attractive creator for beauty brands seeking impactful reach and genuine audience connection.
Which creators are similar to Noms?
If you're looking for creators like Noms, you'll love beauty gurus who share makeup tutorials, product reviews, and GRWMs for all your cosmetic needs.
Kiran Kaur
Instagram @glamwithkiran
This creator posts videos focusing on makeup tutorials and product reviews. They demonstrate techniques for achieving specific looks, such as for photo identification or everyday wear, and share their experiences with various beauty products. The content also includes reviews of skincare items, hair care products, and occasional lifestyle vlogs. They often use trending sounds and transitions in their videos.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
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