What kind of content does New Forest Shortbread make?
New Forest Shortbread shares delightful, handcrafted, all-butter shortbread creations on Instagram. Their feed is a celebration of artisanal baking, featuring a tempting array of flavors and seasonal specials perfect for gifting. They also offer a glimpse into their brand's journey, showcasing event appearances and customer accolades that highlight their award-winning quality.
Are you a brand that’s partnered with New Forest Shortbread?
Verify your partnership
Who is New Forest Shortbread’s audience?
New Forest Shortbread's audience is likely composed of individuals interested in artisanal food products, home baking, and supporting small businesses, primarily within the UK. Their high Instagram engagement rate (7.54% ER) significantly surpasses benchmarks for platforms like Instagram (~1.5% ER) and TikTok (~3.0% ER), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for purchasing handcrafted goods and a high quality of engagement, making them an attractive creator for brands targeting discerning food enthusiasts and those seeking unique, quality-made products.
Which creators are similar to New Forest Shortbread?
If you're looking for creators like this creator, partner with artisanal bakers who specialize in handcrafted treats for your next foodie campaign.
Foodie Finds UK
Instagram @foodiefindsuk
This creator posts content about a variety of food and drink items. They showcase festive foods from supermarkets like Tesco, Asda, and Marks & Spencer, as well as specialities from retailers such as Selfridges and Waitrose. The creator also reviews restaurant meals and treats, including items from Iceland Foods and The Cheese Bar in London. Additionally, they share content on gifts, drinks, and themed merchandise like Disney items.
Jessica
TikTok @jessicabakes_x · Instagram @jessicabakes_x
This creator posts videos about baking and cake decorating. They share tutorials and tips on how to create various cakes, including heart-shaped and vintage-style designs. The creator also shares recipes for other baked goods like pancakes and cheesecakes. They often feature popular ingredients and provide reviews of baking equipment. Many of their posts are based in Bristol.
katiesfoodiefinds
TikTok @katiesfoodiefinds
This creator shares recipes for various baked goods and no-bake treats. Their content often features popular chocolate brands and seasonal themes, such as Valentine's Day and Christmas. They demonstrate how to make items like Kinder Crispy Slices, caramel-stuffed cookie cups, and dog-friendly biscuit slices. The creator also reviews new food products, particularly those from M&S.
Frequently asked questions
Sign in to view New Forest Shortbread's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with New Forest Shortbread today
You can use Nutcake’s agentic tools for free. Sign up today to work with New Forest Shortbread on your creator campaign.