What kind of content does Jessica make?
Jessica shares her passion for baking and cake decorating on TikTok and Instagram, offering engaging tutorials and tips for creating stunning designs like heart-shaped and vintage cakes. Her content also features delicious recipes for pancakes and cheesecakes, along with reviews of baking equipment and popular ingredients. Based in Bristol, Jessica's visually appealing content is perfect for brands looking to connect with a dedicated audience interested in all things sweet.
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Who is Jessica’s audience?
Jessica's audience is likely comprised of aspiring bakers and home cooks in the UK, actively seeking visual tutorials and recipes. Their intent signals are strong, indicated by a TikTok engagement rate of 2.28%, which slightly outperforms the benchmark and suggests a receptive and interactive community. While her Instagram engagement (0.83% ER) is below benchmark, the substantial TikTok following points to a high-potential audience for Nutcake, particularly for video-based content and community building.
Which creators are similar to Jessica?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking delicious baking tutorials and cake decorating inspiration.
Amy's Bakehouse
TikTok @amys.bakehouse · Instagram @amysbakehousee
This creator focuses on cake decorating, showcasing various designs and techniques. Their content includes detailed tutorials, behind-the-scenes looks at their business, and celebratory cakes for events and special occasions. They also share videos related to their business expansion and milestones, alongside occasional content reflecting on personal themes like anxiety and ambition.
Ace of Spoons
TikTok @aceofspoons · Instagram @aceofspoons_
This creator shares recipes and baking tutorials. Their content features a variety of desserts, including sugar cookie bars, tiramisu ice cream, and lemon curd cheesecake. They also post videos about making pancakes and other baked goods, often focusing on ease and speed of preparation. Some videos showcase ASMR baking experiences and coffee recipes.
Maxy Maligisa
TikTok @maxymaligisa · Instagram @maxythebaker
This creator shares recipes and baking tutorials, focusing on sweet and savoury bakes. They often share how-to guides for items like focaccia, apple pie, cinnamon rolls, and various cakes. The creator also occasionally posts about DIY projects for outdoor spaces and seasonal food ideas such as pumpkin cheese dip.
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