What kind of content does Jessica make?
Jessica shares delightful baking and cake decorating tutorials on TikTok and Instagram. Her content focuses on creating beautiful cakes, from heart-shaped to vintage-inspired designs, alongside recipes for pancakes and cheesecakes. Jessica also offers valuable reviews of baking equipment and highlights popular ingredients, all filmed from her Bristol base.
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Who is Jessica’s audience?
Jessica's audience is likely comprised of aspiring bakers and home cooks in the UK, particularly those interested in visual tutorials and recipe inspiration. Their primary intent is to learn new decorating techniques and find reliable cake recipes, as indicated by the "tutorials" and "recipes" keywords. While her TikTok engagement (2.28% ER) slightly exceeds the benchmark, her Instagram ER (0.83%) is below, suggesting potential for growth on that platform. This audience demonstrates a clear interest in practical, skill-building content, offering opportunities for sponsored product placements and affiliate marketing related to baking supplies and ingredients.
Which creators are similar to Jessica?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking delicious baking tutorials and cake decorating inspiration.
Amy's Bakehouse
TikTok @amys.bakehouse · Instagram @amysbakehousee
This creator focuses on cake decorating, showcasing various designs and techniques. Their content includes detailed tutorials, behind-the-scenes looks at their business, and celebratory cakes for events and special occasions. They also share videos related to their business expansion and milestones, alongside occasional content reflecting on personal themes like anxiety and ambition.
Ace of Spoons
TikTok @aceofspoons · Instagram @aceofspoons_
This creator shares recipes and baking tutorials. Their content features a variety of desserts, including sugar cookie bars, tiramisu ice cream, and lemon curd cheesecake. They also post videos about making pancakes and other baked goods, often focusing on ease and speed of preparation. Some videos showcase ASMR baking experiences and coffee recipes.
Maxy Maligisa
TikTok @maxymaligisa · Instagram @maxythebaker
This creator shares recipes and baking tutorials, focusing on sweet and savoury bakes. They often share how-to guides for items like focaccia, apple pie, cinnamon rolls, and various cakes. The creator also occasionally posts about DIY projects for outdoor spaces and seasonal food ideas such as pumpkin cheese dip.
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