Etta

This creator shares videos about their small business, often showcasing packing orders and new products. They highlight items like stickers, Christmas cards, and stationery, with a focus on personalised and unique designs. The content also includes promotions for sales events like Black Friday and fun additions such as lucky dips for customers. They frequently use trending sounds and demonstrate the process of preparing and shipping orders.

This creator shares videos about journaling and scrapbooking. They often feature stationery, stickers, and other supplies for these crafts. The creator also shares videos about DIY projects, including using a laser cutter and making custom cups with transfers. They also post content related to their personal interests, such as coffee recipes and aesthetic phone accessories.

The creator focuses on arts and crafts content, showcasing their original designs and products. They frequently demonstrate the use of stationery, such as acrylic markers and stickers, while sharing updates on their range of calendars and colouring books. The videos often feature scrapbooking processes and a behind-the-scenes look at packing wholesale orders for their shop. Much of the content highlights their creative process and the collaborative work behind their stationery and accessories.