What kind of content does Mina make?
Mina offers a warm and relatable look into the journey of new motherhood. On Instagram, she shares practical tips for preparing for a new baby, from nursery organization to essential baby skincare. Mina also opens up about postpartum self-care and her personal makeup routines, alongside stylish fashion content like brunch outfits. Her audience connects with her authentic approach to navigating these exciting life changes.
Are you a brand that’s partnered with Mina?
Verify your partnership
Who is Mina’s audience?
Mina's audience is likely composed of expectant and new parents, primarily mothers, seeking practical advice and relatable content on pregnancy, nursery setup, and postpartum recovery. Their intent signals are strong, indicated by the specific keywords and the high volume of followers, suggesting a need for guidance and community. While Mina's Instagram engagement rate of 1.09% is slightly below the benchmark (1.5%), the substantial follower count and niche focus suggest a dedicated community with potential for high-quality engagement on topics like baby prep and skincare routines.
Which creators are similar to Mina?
If you're looking for creators like this creator, you'll find them perfect for first-time parents navigating baby prep, nursery organization, and postpartum self-care, all while keeping their makeup routine and baby skincare on point.
Sarah Jade Ellington
Instagram @sj.bleau
This creator shares content about preparing for the arrival of her baby. She discusses packing her hospital bag, skincare routines during pregnancy, and preparing the nursery. She also documents her experiences with pregnancy milestones, such as baby showers and celebrating Mother's Day. The creator also shares home-related projects, including surprising her husband with a garage renovation.
Kelcey Wetterberg
Instagram @kelcey_w
This creator posts content related to home improvement projects, such as painting a nursery. They also share updates on their pregnancy journey, including preparing for the baby's arrival and documenting gender reveal moments. The creator also features content about their pets, including attending dog-friendly events and feeding them specific dog food. Additionally, they share routines for hair care and beauty product hauls, often highlighting sales and new items.
Carlo and Sarah
Instagram @carloandsarah
The creator posts videos about preparing for a baby's arrival, including unboxing baby items, assembling nursery furniture, and discussing baby essentials. They also share content related to daily life, such as cooking, trying new snacks, and personal experiences like hair loss and pregnancy. The creator documents the nesting process for the baby and shares moments of both humour and vulnerability.
Frequently asked questions
Sign in to view Mina's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mina today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mina on your creator campaign.