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MIMI CHOI

Where to find MIMI CHOI

Instagram ·mimles
Followers2.2M
Avg views—
Engagement—
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Stats updated October 2026 · Stats don't look quite right?

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What kind of content does MIMI CHOI make?

MIMI CHOI brings a playful and vibrant aesthetic to her Instagram feed, where she showcases her unique approach to fashion and lifestyle. Her content is characterized by bold colors and eye-catching compositions, often featuring her personal style and curated finds. Brands looking to connect with a visually-driven audience will find her engaging and aspirational approach to everyday moments highly appealing.

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Who is ready to be an it-girl BADDIE this Halloween? 🔥⁣
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Presenting to you BADDIEWEEN with @nyxcosmetics - my 7th NYX Global Halloween Campaign featuring the hottest party animals! 🐅🐆🦌🐇🦓 ⁣
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Thank you team! 🎉⁣
Hair: @dhairiusnyc⁣
Makeup assist: @amberdmakeup @tamielsombati @brittanypaigemakeup @blakeuppp ✨⁣
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#NYXCosmeticsxPartyAnimals #nyxcosmetics #nyxprofessionalmakeup #halloween #halloweenmakeup
Where are my weird girl millennials at? 🧞‍♀️⁣
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I can’t believe I used to club to this kind of music and now I’m painting my armpit to it.  I’ve reached peak maturity. 🧏🏻‍♀️⁣
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I’m excited to be teaching two Masterclasses this September: one with @congreso_cima in Mexico City 🇲🇽 (Sep 4-5) and one with @henrietta_o in Luxembourg 🇱🇺 (Sep 26-27)! If you’re interested in learning with me, sign up through the links in my bio to snatch the last spots! ✨⁣
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Big shoutout to @eldorafalseeyelashes for sending me these amazing gigantic lashes! Thank you❣️⁣
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#makeup #illusionmakeup #halloween #eyepainting #makeuptutorial
How are you all using your free will today? Let me know below👇🏼 ⁣
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Armpit eyeball process video coming up next! Finished this paint in about 20 minutes because my arm had to stay up the entire time and it was sooore.⁣
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#makeup #bodypaint #eyeball #illusionmakeup #halloween
If it’s not fun, it’s not aligned. ⁣
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#makeup #illusionart #illusionmakeup #surrealism #halloween ⁣
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To my European friends, I’m excited to lead a masterclass and workshop with @henrietta_o in Luxembourg this September. I’m looking forward to sharing my process, techniques, and experiences with you and hope to inspire you to take that next step in your creative makeup journey! ⁣⁣⁣
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Sign up now through the link in my bio!⁣⁣

Who is MIMI CHOI’s audience?

MIMI CHOI's audience likely consists of individuals interested in fashion, lifestyle, and potentially travel, given her substantial Instagram following. Their intent signals suggest they are actively seeking inspiration and product recommendations, as evidenced by their engagement with a creator of this scale. While specific engagement rates are unknown, a creator with over 2 million followers typically commands an audience that, if engaged, would perform at or above the benchmark for platforms like Instagram (1.5% ER). This presents an opportunity for brands seeking to reach a large, potentially receptive consumer base.

Which creators are similar to MIMI CHOI?

If you're looking for creators like Mimi Choi, you're seeking artists who master hyperrealistic makeup illusions and mind-bending optical art for visually stunning content.

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Blendingismycardio

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This creator posts makeup tutorials and looks on social media. They often recreate popular makeup styles and participate in themed challenges, such as Halloween or emoji-inspired looks. The content includes demonstrations of various makeup products and techniques, often featuring colourful and intricate designs. They also share unboxing videos of beauty products.

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missabbiemeghan

TikTok @missabbiemeghan · Instagram @missabbiemeghan

This creator posts videos about special effects makeup, often transforming into characters like Pennywise and characters from Charlie and the Chocolate Factory. They also share tutorials for glam makeup looks and share reviews of various makeup products, including eyeshadow palettes and lip kits. The creator uses a range of brands and products, such as Dental Distortions for custom teeth and Mehron and Moon Creations for paints and pigments, and also shows how to use hair care products to maintain curls.

Beauty
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Frequently asked questions

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