What kind of content does Erik & Adam make?
Erik & Adam share their heartwarming journey as gay fathers navigating the joys and everyday realities of raising their children. Through relatable family vlogs on Instagram, they capture hilarious parenting moments, from kids' funny sayings to the beautiful chaos of daily life. Their content also highlights engaging family activities and outings, offering brands authentic opportunities to connect with an LGBTQ+ family audience.
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Verify your partnershipWho is Erik & Adam’s audience?
Erik & Adam's audience is likely comprised of individuals interested in LGBTQ+ family dynamics, parenting humor, and relatable family vlogs. Their current Instagram engagement rate of 1.04% is slightly below the platform benchmark of 1.5%, suggesting potential for growth in audience interaction. This audience appears to be seeking authentic, lighthearted content and may be receptive to sponsored content that aligns with family values and inclusive representation.
Which creators are similar to Erik & Adam?
If you're looking for creators like Erik & Adam, you'll love these relatable gay dads sharing their family vlogs, parenting humor, and fun activities for LGBTQ families.
Dom & Jer
Instagram @dadstimestwo
This creator shares content about their experiences as a gay dad to twins. Their videos often document daily family life, including outings, parenting challenges, and milestones. They also share moments with extended family, like grandparents, and engage with their audience by asking questions about their own family experiences and parenting tips. Additionally, the creator sometimes posts about personal interests, such as attending concerts.
Tyler Wilde
Instagram @tylerryanwilde
This creator posts content about their experiences as a father. Their videos often focus on everyday moments with their children, such as making breakfast or going on family outings. They also share reflections on fatherhood, the importance of being present, and the changes that come with expanding their family. The creator has also featured sponsored content related to gifts and family experiences.
Stuart Francis
TikTok @stuartandfrancis
This creator shares videos about their family life as two dads with two children. They document everyday activities such as morning and evening routines, taking their children to nursery, and family outings. The creator also shares personal experiences, including their fear of medical appointments and their first time charging an electric car. Additionally, they post about parenting topics like potty training and celebrating holidays like Mother's Day.
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