What kind of content does Matt Hyams make?
Matt Hyams brings a hilarious and honest perspective to the everyday absurdities of perimenopause and married life. Through relatable skits on Instagram, he tackles the mental load, midlife challenges, and the unique dynamics of long-term relationships. Brands can connect with Matt's engaged audience through his comedic take on relatable parenting and couple situations, which also serves as a platform to promote his stand-up comedy shows.
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Who is Matt Hyams’s audience?
Matt Hyams' audience is likely comprised of individuals navigating midlife, particularly women experiencing perimenopause and the realities of married life. Their intent signals are strong, driven by a desire for relatable humor and shared experiences around common challenges like the mental load. With an impressive 8.38% engagement rate on Instagram, significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), Matt's content resonates deeply, suggesting a highly engaged and receptive community eager for his unique blend of comedy and candid commentary.
Which creators are similar to Matt Hyams?
If you're looking for creators like this creator, you'll love relatable humor about midlife, marriage, and the mental load that keeps you laughing.
Meems Gillette
Instagram @twolittlestolove
This creator discusses topics relevant to parents, particularly mothers over 40. They share humorous insights into marriage, family life, and the challenges of parenting, often relating to everyday situations. The creator also touches on personal experiences with perimenopause and skincare concerns, recommending products they use. Additionally, they engage with broader societal issues like youth mental health and social media's impact.
Colleen Landry
Instagram @colleenlandrycomedy
This creator makes comedic videos about everyday life, often focusing on relatable situations related to marriage, aging, and self-care. Topics include humorous takes on household chores, interior design choices made by their partner, and the realities of menopause. They also create content promoting various products and services, such as cashback apps and data removal services, often incorporating personal anecdotes and observational humour.
Deena Lang
Instagram @itsdeenalang
This creator posts videos about navigating midlife as a woman, often touching on topics such as perimenopause, skin cancer awareness, and embracing one's age. They also share relatable content about motherhood, including raising teenagers and the challenges of fostering pets. Humorous takes on relationships and social situations, alongside reflections on personal growth and mental health, are frequent themes in their content.
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