What kind of content does Matt Hyams make?
Matt Hyams brings a hilarious and honest look at perimenopause and married life to Instagram. Through relatable skits, he tackles the mental load, midlife challenges, and the everyday dynamics of coupledom with a sharp, witty tone. Brands looking to connect with an audience navigating similar life stages will find a unique voice here, perfect for engaging content that resonates deeply.
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Who is Matt Hyams鈥檚 audience?
Matt Hyams' audience is likely comprised of women navigating midlife, specifically those experiencing perimenopause or relating to the humor in married life and the "mental load." Their intent signals are strong, driven by a desire for relatable content and comedic relief around shared challenges. With an impressive 8.38% engagement rate on Instagram, Matt's audience demonstrates significantly higher engagement than typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and actively participating community. This suggests a valuable audience for brands targeting this demographic with humor, lifestyle, or wellness products.
Which creators are similar to Matt Hyams?
If you're looking for creators like this creator, you'll love relatable humor about perimenopause, marriage, and the mental load for anyone navigating midlife.
Meems Gillette
Instagram @twolittlestolove
This creator discusses topics relevant to parents, particularly mothers over 40. They share humorous insights into marriage, family life, and the challenges of parenting, often relating to everyday situations. The creator also touches on personal experiences with perimenopause and skincare concerns, recommending products they use. Additionally, they engage with broader societal issues like youth mental health and social media's impact.
Colleen Landry
Instagram @colleenlandrycomedy
This creator makes comedic videos about everyday life, often focusing on relatable situations related to marriage, aging, and self-care. Topics include humorous takes on household chores, interior design choices made by their partner, and the realities of menopause. They also create content promoting various products and services, such as cashback apps and data removal services, often incorporating personal anecdotes and observational humour.
TRISH SUHR
Instagram @trishsuhr
This creator discusses relatable life experiences in their videos, often with a comedic tone. They share stories about family, including their experiences with kindergarten teachers and relatives in the funeral business. They also touch on topics like Italian heritage, the realities of perimenopause and menopause, and the challenges of online shopping habits of mothers. The creator also makes content about travel and their experiences performing for troops overseas.
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