What kind of content does Matilda Spooner make?
Matilda Spooner offers a warm and relatable glimpse into family life on Instagram. Her content beautifully blends travel adventures with practical home organization tips, showcasing everything from family holidays to new home purchases. Brands will appreciate her authentic approach to parenting, daily routines, and lifestyle content, which resonates deeply with her engaged audience.
Are you a brand that’s partnered with Matilda Spooner?
Verify your partnership
Who is Matilda Spooner’s audience?
Matilda Spooner's audience is likely comprised of US-based individuals interested in family-oriented lifestyle content, including travel, home organization, and parenting advice. Their intent signals suggest they are actively seeking inspiration and practical tips for managing a household and family life. With an impressive Instagram engagement rate of 4.74%, significantly exceeding benchmarks for platforms like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%), her audience demonstrates a high level of active participation and loyalty, indicating strong potential for conversion and brand alignment.
Which creators are similar to Matilda Spooner?
If you're looking for creators like this creator, you'll find relatable content perfect for families navigating everyday life, travel adventures, and home organization tips.
Nie Nie
Instagram @xo.niee
This creator posts videos about family life, including cooking meals and spending time with their children. They share content about everyday activities such as grocery shopping, haircuts, and family outings to places like Disneyland and the movies. The creator also features their children's activities, like baseball games and attempts at potty training.
Tony Henry
Instagram @_gqtone
This creator shares videos about their family's home life, including smart home technology and renovations. They also document family activities such as movie nights and outdoor fun. The creator shows various home projects, from building custom furniture to creating entertainment spaces, and discusses financial planning for homeownership. Additionally, they post about sports, including football and golf, and share moments from family outings and everyday life.
Iris Au
Instagram @eyerize
This creator shares videos about their daily life, including family activities and meals. They often feature unboxing videos of beauty products and gifts received. The creator also posts about home purchases, such as new mattresses, and celebrates holidays like Mother's Day. Some content includes lifestyle topics and personal reflections.
Frequently asked questions
Sign in to view Matilda Spooner's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Matilda Spooner today
You can use Nutcake’s agentic tools for free. Sign up today to work with Matilda Spooner on your creator campaign.