What kind of content does Phoebe Jones make?
Phoebe Jones transforms raw fibers into stunning art yarns on TikTok and Instagram. Her engaging videos detail the intricate process of spinning wool, silk, and even unconventional materials, showcasing techniques like drum carding and wheel spinning. Brands can connect with Phoebe's audience through her visually rich content that highlights textured yarns and finished woven pieces, often featuring collaborations within the craft community.
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Who is Phoebe Jones’s audience?
Phoebe Jones' audience is likely comprised of individuals passionate about fiber arts, from hobbyists to professional weavers and spinners, primarily located in the UK. Their engagement signals indicate a strong interest in the tactile and artistic aspects of yarn creation, with intent to learn techniques and discover unique materials. While her TikTok engagement (0.97% ER) is below the benchmark, her Instagram ER (0.44%) is significantly lower, suggesting opportunities to optimize content for higher interaction on both platforms.
Which creators are similar to Phoebe Jones?
If you're looking for creators like this creator, you'll find them perfect for anyone passionate about the tactile beauty of yarn spinning, fiber arts, and unique art yarn for weaving.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
Olive This Felt
Instagram @olivethisfelt
This creator makes fibre art, primarily using hand embroidery and felt. They create a variety of items, including decorative hoops, ornaments, and personalised tooth pillows. The creator also shares tutorials on different embroidery stitches and techniques, often with a seasonal or thematic focus, such as Valentine's Day or Lunar New Year. They also discuss aspects of running a small business, including using tools for efficient shipping.
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