What kind of content does Phoebe Jones make?
Phoebe Jones transforms raw fibers into stunning art yarns on TikTok and Instagram. Her engaging videos detail the intricate process of spinning wool, silk, and even unconventional materials, showcasing techniques like drum carding and wheel spinning. Brands can connect with Phoebe to explore collaborations centered around her unique approach to fiber arts and the beautiful woven items she creates.
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Who is Phoebe Jones’s audience?
Phoebe Jones' audience is likely comprised of individuals passionate about fiber arts, particularly those interested in the tactile and creative aspects of yarn spinning and wool. Their intent signals suggest a strong interest in learning new techniques, sourcing materials, and appreciating the artistry of hand-spun yarns. While her engagement rates on TikTok (0.97%) and Instagram (0.44%) are below benchmark averages for those platforms (TikTok ~3.0%, Instagram ~1.5%), the sheer volume of followers indicates a substantial and dedicated community. This presents an opportunity for Nutcake to engage this audience with premium content, workshops, or exclusive fiber art supplies.
Which creators are similar to Phoebe Jones?
If you're looking for creators like this creator, you'll find them perfect for anyone passionate about the art of yarn spinning, fiber arts, and unique wool creations for weaving.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
Olive This Felt
Instagram @olivethisfelt
This creator makes fibre art, primarily using hand embroidery and felt. They create a variety of items, including decorative hoops, ornaments, and personalised tooth pillows. The creator also shares tutorials on different embroidery stitches and techniques, often with a seasonal or thematic focus, such as Valentine's Day or Lunar New Year. They also discuss aspects of running a small business, including using tools for efficient shipping.
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