What kind of content does Phoebe Jones make?
Phoebe Jones shares the mesmerizing journey of transforming raw fibers into exquisite yarn on TikTok and Instagram. Her content delves into the intricate art of spinning, showcasing techniques with wool, silk, and even unexpected materials to create unique, textured art yarns. Brands can connect with Phoebe's engaged audience through her visually rich demonstrations of fiber arts, from drum carding to wheel spinning, and her finished woven pieces.
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Who is Phoebe Jones’s audience?
Phoebe Jones's audience is likely composed of individuals deeply interested in fiber arts, particularly yarn spinning and woolcraft, with a strong leaning towards creative expression through weaving. Their intent signals suggest a desire for inspiration, learning new techniques, and potentially purchasing unique, handcrafted yarns. While her TikTok engagement rate (0.97%) is below the benchmark, her Instagram ER (0.44%) is significantly lower than the platform average, indicating potential for improved audience connection and conversion strategies on both platforms.
Which creators are similar to Phoebe Jones?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in the tactile beauty of yarn spinning, fiber arts, and unique art yarn for weaving.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
Olive This Felt
Instagram @olivethisfelt
This creator makes fibre art, primarily using hand embroidery and felt. They create a variety of items, including decorative hoops, ornaments, and personalised tooth pillows. The creator also shares tutorials on different embroidery stitches and techniques, often with a seasonal or thematic focus, such as Valentine's Day or Lunar New Year. They also discuss aspects of running a small business, including using tools for efficient shipping.
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