What kind of content does Maddy Aspinall make?
Maddy Aspinall inspires her audience to live life on their own terms. Through her Instagram, she shares vibrant solo travel diaries, from whale watching in Iceland to soaking in geothermal springs. Maddy also champions female empowerment, openly discussing feminism and the importance of strong friendships, all while challenging traditional expectations.
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Who is Maddy Aspinall’s audience?
Maddy Aspinall's audience is likely comprised of young women interested in independent living, solo adventures, and progressive social values like feminism and strong female bonds. Their engagement signal is strong, with an impressive 4.54% engagement rate on Instagram, significantly outperforming benchmarks across major platforms (TikTok ~3.0%, YouTube ~2.0%, Instagram ~1.5%). This suggests a highly receptive and active community, indicating a high-quality audience that resonates deeply with Maddy's content and is likely to be receptive to relevant brand partnerships.
Which creators are similar to Maddy Aspinall?
If you're looking for creators like this creator, you'll love content that celebrates independent living, solo adventures, and empowering women to challenge expectations.
Sophie Newey
TikTok @nsophiexplr
This creator shares videos of their outdoor adventures, often featuring scenic natural landscapes. They post content from various locations across the UK, including Wales and the Lake District. Hiking and exploring mountainous regions are common themes in their videos. Some posts also highlight waterfalls and forests, emphasising a connection with nature and personal well-being.
Cassie
Instagram @cassie.outdoors
This creator posts videos about outdoor activities, including wild camping and hiking in various UK locations. They share experiences like setting up hammocks, enjoying rainy weather, and exploring autumn landscapes. The content also features hikes with a book club, wildlife spotting, and visits to natural attractions like waterfalls and mountains. They also occasionally share personal anecdotes related to their outdoor adventures.
NATALIE HAWK
Instagram @nataliehawk.1
This creator posts content about exploring the British countryside and mountains, including hikes in locations such as Snowdonia and the Scottish Highlands. They share their experiences with outdoor activities like sunrise hikes and waterfalls. The creator also discusses personal growth, focusing on adopting a positive mindset, gratitude, and pursuing a self-employed dream life after leaving a corporate job. They occasionally feature affordable fashion finds from Vinted and partnerships with brands like Airbnb.
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