What kind of content does Cassie make?
Cassie shares captivating videos of her outdoor adventures across the UK, from wild camping in stunning landscapes to invigorating hikes. Her content beautifully captures the essence of nature, featuring everything from hammock setups and embracing rainy weather to exploring autumn foliage and spotting wildlife. Brands seeking to connect with an audience interested in hiking, camping, and the natural beauty of the UK will find Cassie's authentic and engaging style a perfect fit.
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Who is Cassie’s audience?
Cassie's audience is likely comprised of UK-based individuals with a strong interest in outdoor pursuits, particularly hiking and wild camping, and an appreciation for British natural landscapes. Their high engagement rate (33.95% ER) significantly surpasses benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals, with followers actively seeking inspiration, practical advice, and community within the outdoor niche. The quality of engagement is exceptionally high, presenting a valuable opportunity for brands targeting this specific, passionate demographic.
Which creators are similar to Cassie?
If you're looking for creators like this creator, you'll find them perfect for audiences who love exploring the UK's stunning natural beauty through wild camping and hiking adventures.
Sophie Newey
TikTok @nsophiexplr
This creator shares videos of their outdoor adventures, often featuring scenic natural landscapes. They post content from various locations across the UK, including Wales and the Lake District. Hiking and exploring mountainous regions are common themes in their videos. Some posts also highlight waterfalls and forests, emphasising a connection with nature and personal well-being.
HikesWithFoz
TikTok @hikeswithfoz
This creator posts videos about hiking in various locations across the UK. Their content often features mountainous landscapes, including the Lake District and Scottish Highlands. They also share experiences of wild camping and visiting scenic spots like waterfalls. Some posts highlight the beauty of the British countryside and nature.
Sam Culley
TikTok @samrculley · Instagram @samrculley
This creator posts videos about hiking and outdoor adventures in various locations across the UK and Switzerland. They share details about specific trails, including distances, terrain, and points of interest, such as the White Peak Loop and the Malvern Hills. The creator also provides practical advice on hiking gear, winter camping equipment, and what to pack for day hikes. Additionally, they document personal challenges, like training for the South West Coast Path, and visit places like Hafren Forest and Portmeirion.
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