What kind of content does Mae Lutz make?
Mae Lutz offers a fresh perspective on home design, showcasing inspiring DIY projects from bathroom renovations to patio makeovers. Her content on Instagram, @lutzgohome, delves into smart home technology, stylish decor finds, and practical organization tips. Mae’s approachable style makes her a go-to for brands looking to connect with an audience eager for beautiful, functional living spaces.
Are you a brand that’s partnered with Mae Lutz?
Verify your partnership
Who is Mae Lutz’s audience?
Mae Lutz's audience is likely comprised of homeowners and renters actively seeking inspiration and practical advice for improving their living spaces. Their intent signals are strong, indicated by a high Instagram engagement rate (ER) of 7.59%, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This elevated ER suggests a highly invested and receptive community, eager to consume content related to home interior design, DIY projects, smart home technology, decor, and organization. Expect above-benchmark engagement quality and conversion potential from this audience.
Which creators are similar to Mae Lutz?
If you're looking for creators like this creator, you'll find inspiration for stylish, tech-savvy, and organized living spaces perfect for homeowners and renters alike.
Lindsay Stewart
Instagram @lindsaystewartdotcom
This creator discusses home and garden topics, including smart home technology for lighting and automated backyard features. They also share personal experiences, such as dealing with a dying tree in their garden and their passion for collecting and decorating with seashells. Additionally, the creator offers advice on personal development, encouraging a positive mindset and self-acceptance, and shares insights on fashion and thrifting.
Rahema
Instagram @islandgal_5homedecor
This creator shares content focused on home improvement and interior design. They often showcase transformations of spaces like bedrooms and living areas, highlighting furniture, paint colours, and lighting. The creator also shares tips and product recommendations for outdoor living, including patio furniture and garden maintenance. Additionally, they feature reviews of new car models, focusing on interior features and driving experience.
Kelli Testa | Home + Lifestyle
Instagram @kellitesta
This creator shares content focused on home decor and organisation. Their videos showcase various items such as cordless lamps for laundry rooms, patio furniture including pergolas, and closet organisers. They also feature DIY home upgrades like peel-and-stick wall moulding and share tips on styling coffee tables and decorating entryways for different seasons. The creator often provides links to products used in their home transformations.
Frequently asked questions
Sign in to view Mae Lutz's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mae Lutz today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mae Lutz on your creator campaign.