What kind of content does Lucy Smith make?
Lucy Smith crafts delicious, from-scratch recipes, sharing her culinary journey through engaging cooking tutorials on Instagram and TikTok. Her content spans a delightful range of baked goods, savory dishes, and refreshing drinks, all presented with a warm and approachable tone. Beyond the kitchen, Lucy offers authentic glimpses into her personal hobbies and daily life, creating a relatable and inspiring lifestyle vlog for her audience.
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Verify your partnershipWho is Lucy Smith’s audience?
Lucy Smith's audience is likely comprised of home cooks and aspiring bakers seeking practical, accessible recipes and relatable lifestyle content. Their high engagement rates, particularly on TikTok (9.36% ER, significantly above benchmark) and Instagram (4.79% ER, also above benchmark), indicate a strong interest in her instructional videos and personal vlogs. This suggests a highly receptive audience eager to try her recipes and connect with her on a personal level, presenting a valuable opportunity for brands in the food, kitchenware, and lifestyle sectors.
Which creators are similar to Lucy Smith?
If you're looking for creators like this creator, you'll find them perfect for home cooks and aspiring bakers eager to master delicious recipes from scratch.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Mandi
Instagram @thatgirl.mandi
This creator shares a variety of recipes, focusing on easy-to-make dishes. Their content includes tutorials for sweet treats like strawberry cookies and chocolate yogurt clusters, as well as savoury meals such as bourbon chicken and millionaire's spaghetti. They also demonstrate how to make cocktail-inspired sorbets and baked goods like mac and cheese.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
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