What kind of content does S h a y make?
S h a y crafts visually stunning beauty content on Instagram, specializing in luxury makeup and fragrance reviews and unboxings. Their feed offers an intimate look at product scents and textures, alongside curated skincare and haircare routines. Beyond beauty, S h a y weaves in aspirational lifestyle elements, from fashion to travel diaries, often presented with an elegant and serene aesthetic.
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Verify your partnershipWho is S h a y’s audience?
S h a y's audience is likely comprised of individuals interested in aspirational beauty and lifestyle content, with a strong leaning towards luxury products and trends. Their high Instagram engagement rate (13.14% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for product discovery and purchase consideration, and a high quality of engagement, making S h a y an attractive creator for brands targeting a discerning and active consumer segment.
Which creators are similar to S h a y?
If you're looking for creators like this creator, you'll love influencers who share honest beauty reviews, luxury makeup hauls, and aspirational fashion and lifestyle content.
Lauras Pen
Instagram @lauras_pen
This creator posts beauty content, focusing on makeup tutorials and product reviews. They often feature lip products, eyeshadow palettes, and mascaras, showcasing various looks from everyday wear to more glamorous styles. The creator also discusses skincare, reviewing products aimed at calming and hydrating the skin. They share personal reflections on confidence and self-acceptance within their content.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Scarlet
Instagram @thessaloniky_tester
This creator focuses on beauty content, primarily featuring makeup and fragrances. They frequently share unboxing videos of new products from various brands and provide reviews and demonstrations. Their content includes tutorials on makeup application, such as achieving specific brow looks or enhancing eye makeup with mascara and eyeliner. They also discuss skincare, including products for scar healing and creating a glowing complexion, and showcase fragrances, detailing their scent profiles and the moods they evoke. Travel-related content about skincare is also featured.
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