What kind of content does Justine make?
Justine transforms her apartment into a stylish haven, sharing inspiring home improvement and DIY projects on TikTok and Instagram. From crafting unique ceramic pieces to designing custom kitchen backsplashes, her content showcases a keen eye for detail and a passion for creating beautiful, functional spaces. Justine also offers engaging decorating tutorials and has a proven track record of successful brand collaborations in the home goods sector.
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Who is Justine’s audience?
Justine's audience is likely composed of individuals interested in accessible home improvement, DIY projects, and interior decor, with a strong leaning towards apartment dwellers and those seeking handmade, unique items. Their high engagement rates (TikTok 8.09%, Instagram 7.21%) significantly surpass platform benchmarks, indicating a highly receptive and active community. This suggests strong intent signals for product recommendations related to DIY supplies, home goods, and potentially her own handmade ceramics, promising high-quality engagement and conversion potential.
Which creators are similar to Justine?
If you're looking for creators like this creator, you'll love their inspiring home improvement and DIY apartment transformation projects, perfect for anyone wanting to add a handmade touch to their space.
Helen
TikTok @homewithhelenandco · Instagram @homewithhelenandco
This creator focuses on home renovation and decoration content. They share their experiences with painting rooms, applying wallpaper, and updating furniture. Their videos often feature DIY projects, such as creating Christmas decorations or custom craft items using machines like Cricut. They also showcase room makeovers, including guest bedrooms, kitchens, and living spaces, often collaborating with brands for home goods and tools.
Sofia
Instagram @sofiabym
This creator shares content about their journey as a ceramicist, including the process of making pottery, dealing with creative failures, and the business side of selling handmade items. They also document home renovation projects, particularly turning a cabin into a pottery studio, and gardening. Additionally, the creator shares personal favourites, including beauty products and lifestyle items, and discusses creating multiple income streams through entrepreneurship.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
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