What kind of content does Helen make?
Helen transforms spaces with inspiring home renovation and decor content across TikTok and Instagram. Her engaging videos showcase DIY projects, from crafting festive decorations to full room makeovers of kitchens and living areas. Brands seeking authentic collaborations for home goods and tools will find a dedicated audience drawn to Helen's practical tips and creative vision.
Are you a brand that’s partnered with Helen?
Verify your partnership
Who is Helen’s audience?
Helen's audience is likely comprised of individuals in Great Britain interested in practical home improvement, DIY, and interior design. Their intent signals suggest they are actively seeking inspiration and actionable advice for their own living spaces, as evidenced by the high engagement rates. Helen's exceptionally strong engagement on both TikTok (8.90% ER) and Instagram (10.22% ER), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicates a highly dedicated and responsive community eager to consume and interact with her content.
Which creators are similar to Helen?
If you're looking for creators like this creator, you'll find inspiration for your next home renovation, DIY project, or room makeover with beautiful decor and fun crafts.
Kate Rose Morgan
TikTok @kate_rose_morgan · Instagram @kate_rose_morgan
This creator focuses on DIY home decoration projects, often featuring vibrant colours, particularly pink. Their content includes painting kitchen tiles, creating colourful spaces, and making cosy gaming nooks. They also share tips on interior styling and how to personalise a home to reflect individual tastes. The creator frequently uses crafting tools like a Cricut machine for decorative projects and enjoys making their living space feel whimsical and joyful.
The Carters
Instagram @housetohomeuk
This creator shares videos about home decorating and DIY projects, including room makeovers and garden transformations. They also post about baking, creating custom cakes for birthdays and other celebrations. Additionally, the creator features videos showcasing puzzles, organisation hacks, and eco-friendly products, often highlighting collaborations and gifted items.
ellie shotton
Instagram @haveyouseentheirhouse
Relevant audience and content overlap with this creator.
Frequently asked questions
Sign in to view Helen's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Helen today
You can use Nutcake’s agentic tools for free. Sign up today to work with Helen on your creator campaign.