What kind of content does Joe Swash make?
Joe Swash shares delicious, practical recipes for everyday meals and festive treats on TikTok and Instagram, with a focus on using leftovers and quick cooking. His content also offers an honest look at fitness and family life, often featuring Q&A sessions and gym routine updates. Brands will appreciate his engaging demonstrations of kitchen appliances like air fryers and BBQs, making him a versatile partner for food and lifestyle campaigns.
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Who is Joe Swash’s audience?
Joe Swash's audience is likely composed of individuals interested in a blend of family-friendly cooking, accessible recipes, and healthy lifestyle content, with a strong presence in Great Britain. Their intent signals suggest a search for practical meal ideas, fitness tips, and relatable family content. Engagement quality is notably high; his TikTok ER of 4.90% significantly surpasses the benchmark (3.0%), and his Instagram ER of 3.00% also outperforms the typical 1.5% benchmark, indicating a highly receptive and engaged follower base.
Which creators are similar to Joe Swash?
If you're looking for creators like this, you'll find them perfect for families seeking delicious recipes and fitness inspiration to enjoy together.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Courtney Bales
Instagram @courtneycookinsta
This creator shares a variety of food-related content. They often post videos featuring recipes and cooking demonstrations for dishes such as burgers, taco soup, and seven-layer dip. The creator also shares experiences trying new foods, like oysters and donuts, and reviews baked goods. Additionally, they document their participation in a 52-week challenge to cook British roast dinners weekly and announce upcoming travel experiences, including a foodie cruise.
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