What kind of content does Joe Swash make?
Joe Swash shares delicious and practical recipes on TikTok and Instagram, from festive pies to quick leftover transformations. His content also offers a glimpse into his fitness journey and family life, often featuring handy kitchen hacks and appliance demonstrations. Brands will appreciate his engaging approach to food, fitness, and family, reaching a broad and active audience.
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Who is Joe Swash’s audience?
Joe Swash's audience on Nutcake likely consists of individuals interested in accessible, family-friendly cooking and healthy lifestyle content, aligning with his keywords. Their intent signals suggest a search for practical recipes, fitness tips, and relatable family content. With a TikTok ER of 4.90% (significantly above the ~3.0% benchmark) and an Instagram ER of 3.00% (above the ~1.5% benchmark), his followers demonstrate a high level of engagement, indicating strong potential for brand partnerships seeking active and responsive communities.
Which creators are similar to Joe Swash?
If you're looking for creators like Joe Swash, you'll find them perfect for audiences interested in family-friendly cooking, delicious recipes, and healthy fitness inspiration.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Rebecca Murphy
Instagram @becs_journey_to_health
This creator shares videos about their daily life, focusing on meal preparations and grocery shopping. They document cooking meals at home, often featuring family dinners and packed lunches, and frequently show their trips to supermarkets to buy ingredients. They also share personal anecdotes and experiences, such as getting tattoos and discussing their lifestyle.
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