What kind of content does Joe Swash make?
Joe Swash shares delicious and practical cooking content across TikTok and Instagram, featuring everything from festive pies to quick leftover meals. His videos offer a blend of family life and fitness, often incorporating helpful kitchen hacks and appliance demonstrations. Brands can connect with Joe's engaged audience through his approachable and relatable approach to food and healthy living.
Are you a brand that’s partnered with Joe Swash?
Verify your partnership
Who is Joe Swash’s audience?
Joe Swash's audience is likely comprised of individuals interested in accessible, family-friendly cooking and fitness content, with a strong leaning towards UK-based consumers given his location. Their intent signals are high, as evidenced by the exceptionally strong engagement rates on both TikTok (4.90% ER, significantly above the ~3.0% benchmark) and Instagram (3.00% ER, double the ~1.5% benchmark). This suggests a highly receptive and actively engaged community, indicating excellent potential for brand partnerships seeking to reach a dedicated and responsive audience.
Which creators are similar to Joe Swash?
If you're looking for creators like Joe Swash, you'll find inspiration for delicious family meals and achievable fitness routines that fit seamlessly into your busy life.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Rebecca Murphy
Instagram @becs_journey_to_health
This creator shares videos about their daily life, focusing on meal preparations and grocery shopping. They document cooking meals at home, often featuring family dinners and packed lunches, and frequently show their trips to supermarkets to buy ingredients. They also share personal anecdotes and experiences, such as getting tattoos and discussing their lifestyle.
Frequently asked questions
Sign in to view Joe Swash's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joe Swash today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joe Swash on your creator campaign.