What kind of content does PlanetFood make?
PlanetFood crafts delicious and accessible recipe videos for TikTok and Instagram. Their content spans everything from decadent bakes like cheesecakes to comforting mains like butter chicken, with a fun focus on snack hacks and convenient cooking methods. Brands will appreciate their engaging tutorials that make exploring both sweet and savory dishes, as well as global flavors, a joy.
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Who is PlanetFood’s audience?
PlanetFood's audience is likely comprised of home cooks and aspiring bakers in the UK, actively seeking accessible and engaging culinary inspiration. Their high engagement rate on Instagram (2.28%), exceeding the benchmark (1.5%), suggests a dedicated community that values detailed tutorials and visually appealing content. This audience is motivated by a desire to learn new recipes and improve their cooking skills, indicating strong potential for product integrations related to kitchenware, ingredients, or specialized baking tools.
Which creators are similar to PlanetFood?
If you're looking for creators like this creator, you'll love discovering more food lovers sharing delicious recipes, baking tips, and easy snack tutorials perfect for home cooks.
Sam Stern
TikTok @samsterncooks
This creator shares recipes primarily using an air fryer, focusing on quick and convenient meals. They often create 'fakeaway' versions of popular dishes, like salt and pepper chicken tenders and McChicken sandwiches, as well as high-protein options. The content also features festive recipes, including Christmas-themed snacks and sides such as crispy cheese boats and camembert filo cups.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
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