What kind of content does Jess & Jake make?
Jess & Jake offer an in-depth look at their ambitious school bus conversion project on Instagram. They meticulously document every step, from exterior paint jobs to plumbing installations, providing valuable insights into costs and timelines. Beyond the build, their content explores the realities of off-grid living and the nomadic lifestyle, often comparing their unique "skoolie" to traditional RVs. Brands seeking to connect with an audience interested in DIY home builds and sustainable living will find their practical, detailed approach highly engaging.
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Verify your partnershipWho is Jess & Jake’s audience?
Jess & Jake's audience is likely comprised of individuals interested in alternative living, DIY projects, and sustainable lifestyles, with a strong leaning towards the "van life" and "skoolie" communities. Their high Instagram engagement rate of 6.23% significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly motivated and interactive follower base. This suggests strong intent signals for detailed project breakdowns, product recommendations, and potential brand partnerships within the DIY, home build, and off-grid living sectors.
Which creators are similar to Jess & Jake?
If you're looking for creators like this, you'll love Jess & Jake for DIY bus conversions and off-grid living inspiration for your own skoolie or van life adventure.
Gene and Shay
Instagram @geneandshay
This creator shares their experiences travelling in a converted van and bus, documenting their lifestyle on the road. Their content includes vlogs of outdoor activities like hiking and camping in national parks, such as Yosemite. They also discuss aspects of their life, including their relationship, the decision to switch from a van to a bus, and how they manage remote work.
Six in a Bus
TikTok @six_inabus · Instagram @six_inabus
The creator documents their life living in and traveling with a converted double-decker bus. Their content includes maintenance tips, family activities, and adventures on the road. They often share experiences from events like Truckfest and various camping trips, while also addressing practical matters such as off-grid living and bus-related inquiries. The creator engages with viewers by encouraging questions and sharing updates on their mobile home lifestyle.
Compact Camper Company
Instagram @compactcampercompany
This creator focuses on converting vans into campervans, showcasing both professional conversions and modular kits for various vehicle types. Their content features completed projects, from compact microcampers to larger, custom-built conversions using reclaimed materials. The creator also demonstrates the installation of camper components, such as sinks and taps. Additionally, they promote a dedicated workshop space in the UK, offering tools, facilities, and advice for individuals undertaking their own van conversion projects.
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