What kind of content does Alex make?
Alex brings a unique blend of antique restoration and literary life to their TikTok and Instagram. Viewers can find satisfying videos detailing the meticulous cleaning and restoration of vintage brass and glass pieces, from apothecary bottles to intricate doorknobs. Beyond the workshop, Alex shares authentic insights into their journey as an author, celebrating audiobook releases and engaging with the vibrant book community. And, of course, their beloved cat, Tabitha, often makes an appearance, adding a touch of feline charm to the feed.
Are you a brand that’s partnered with Alex?
Verify your partnership
Who is Alex’s audience?
Alex's audience is likely composed of individuals interested in the niche hobbies of antique restoration and book collecting, with a strong presence within the UK. Their high engagement rates (TikTok 12.20%, Instagram 9.03%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive community. These followers are actively seeking content related to restoration processes, author insights, and bookish discussions, suggesting a strong intent to learn, connect, and potentially purchase related items or services. The inclusion of "cat Tabitha" hints at a potential for broader appeal through lifestyle content, further enhancing engagement quality.
Which creators are similar to Alex?
If you're looking for creators like this creator, you'll love discovering others who share a passion for antique restoration, captivating cleaning videos, author experiences, and the vibrant book community, all with a furry feline friend like Tabitha.
Biddles Furniture
Instagram @biddlesfurniture
This creator posts videos showcasing vintage furniture, focusing on restoration and makeover projects. They often feature campaign-style pieces, including chests of drawers, coffee tables, and nesting tables. The content highlights the craftsmanship and unique details of these antique items, with some pieces being made available for purchase through their website.
Emily | Thrifty Home Decor + DIY
Instagram @happilyhuxford
This creator focuses on thrifting, sharing hauls from various charity shops and car boot sales. They showcase collections of vintage items, particularly brassware, old books, and decorative home goods. The content often features seasonal decorating, such as for autumn and Halloween, and provides tips on finding specific items like cloches and apothecary jars. They also discuss cleaning and caring for brass items and share their experiences with collecting unique pieces.
Ashton Home
TikTok @the.ashton.home
This creator shares content focused on home organisation and decoration. They often showcase products for cleaning and tidying spaces, such as storage solutions and cleaning tools. The creator also highlights seasonal home decor, particularly autumnal displays, and shares reviews of various home goods. Additionally, they post about pet-related items and offer tips for covering unsightly household elements like fuse boxes.
Frequently asked questions
Sign in to view Alex's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Alex today
You can use Nutcake’s agentic tools for free. Sign up today to work with Alex on your creator campaign.