What kind of content does HATTIE make?
HATTIE brings a unique blend of vintage charm and practical home renovation to Instagram. Her feed is a treasure trove of antique finds, estate sale discoveries, and inspiring transformations of historical homes, with a special eye for Victorian and pre-war apartment styles. From seasonal porch decor to DIY bathroom updates and cozy home library designs, HATTIE offers a delightful mix of aspirational interiors and achievable projects.
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Who is HATTIE’s audience?
HATTIE's audience is likely comprised of individuals passionate about home improvement, interior design, and unique decor, actively seeking inspiration and practical advice. Their high Instagram engagement rate (5.25% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for DIY project tutorials, sourcing tips for antique and vintage items, and detailed home renovation insights, promising high-quality engagement and potential for product recommendations or affiliate marketing.
Which creators are similar to HATTIE?
If you're looking for creators like this creator, you'll find inspiration for transforming your home with unique antique finds and DIY projects.
Kaitlin
Instagram @kaitlinathome
This creator shares videos about decorating their apartment with a vintage style. They often feature room tours and highlight specific decor items, such as lighting fixtures and bedding. The content also includes glimpses of daily life, such as enjoying coffee or unboxing new home goods. They occasionally showcase DIY projects and thrifted finds.
Emma Shay
Instagram @byemmashay
This creator posts videos about renovating and decorating an old Craftsman-style house. They share progress updates on different renovation projects, including styling living spaces and tackling specific features like radiators. The content also includes home tours showcasing thrifted and vintage decor, as well as discussions on home design choices. Additionally, they post about their dogs, including their preferred food brand.
Heather Bien
Instagram @hmbien
This creator focuses on home interiors, sharing insights into renovations and design choices, particularly for older properties like Victorian row homes. Their content often features vintage finds, antique decorating, and eclectic design elements. They also share personal experiences related to creating functional living spaces and enjoying getaways in historic locations, especially in Virginia.
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