What kind of content does HATTIE make?
HATTIE brings a unique blend of vintage charm and practical home renovation to her audience. On Instagram, she shares her passion for antique finds and estate sales, offering a glimpse into historical houses and interiors with a focus on Victorian and pre-war apartment styles. Her engaging content also features seasonal decor, DIY projects for updating vintage spaces, and personal vlogs that give followers a peek into her life.
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Who is HATTIE’s audience?
HATTIE's audience is likely comprised of individuals interested in home decor, DIY, and the thrill of discovering unique items. Their engagement rate of 5.25% on Instagram significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for content related to antique sourcing, renovation progress, and DIY project tutorials, promising high-quality engagement and potential for conversion on sponsored content.
Which creators are similar to HATTIE?
If you're looking for creators like this creator, you'll love their content if you're passionate about breathing new life into forgotten spaces and unique home transformations.
Kaitlin
Instagram @kaitlinathome
This creator shares videos about decorating their apartment with a vintage style. They often feature room tours and highlight specific decor items, such as lighting fixtures and bedding. The content also includes glimpses of daily life, such as enjoying coffee or unboxing new home goods. They occasionally showcase DIY projects and thrifted finds.
Chelsy Christina
Instagram @chelsychristina
This creator shares content focused on home decoration and interior design, often featuring vintage finds and room makeovers. They showcase collaborations with brands for smart home technology, furniture, and sustainable living solutions. The creator also documents travel experiences, including stays at luxury hotels and visits to notable Parisian landmarks and markets. Their content includes DIY projects, closet organisation, and tips for styling different spaces within the home.
Darya Karas
Instagram @daryakaras
This creator focuses on home renovation and DIY projects, often sharing their experiences transforming spaces. They have documented projects such as revitalising a garden, uncovering and restoring a hidden bookcase, and converting a small closet under the stairs into a cosy reading nook. The content frequently highlights historical home features and incorporates whimsical or thematic decorative elements, with a particular fondness for designs inspired by the Harry Potter series.
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