@graemefs | Creator profile on Nutcake

What kind of content does Graeme Sutherland make?

Graeme Sutherland offers a raw and honest look at the realities of caregiving for a parent with dementia and Alzheimer's. On TikTok and Instagram, they share personal experiences, advocate for greater awareness, and break down social stigmas surrounding these diseases. Their content provides practical advice and emotional support for families navigating similar journeys, highlighting the importance of connection and offering resources for long-term care.

Are you a brand that’s partnered with Graeme Sutherland?

Verify your partnership

Content categories

Educational

Family

Lifestyle

Motivational

Parenting

Self-help

Wellbeing

Browse all creators

Happy Mother’s Day to every mum and granny👵🏻 .

The women who carried families, held things together when no one else saw it, and shaped the people we became today.

My mum might not remember she’s a mum, but who she is , the woman who raised us and now a grandmother to the next generation is still there… somewhere.

Behind every one of us is a mother who sacrificed more than we will probably ever fully understand and sometimes the roles change. Families step in, life slows down, and priorities shift. We’ve put parts of our own lives on hold by choice ,and we would do it all again for our mum. Because she would have done the same for us. I understand it’s also a difficult day for those whose mums are no longer with us.

So without being cheesy, because I hate cheese..Today is about recognising that!

Happy Mother’s Day to the mums, the grandmothers, and the women who built our families. 🥂🌸

*on a side note this is from 2020 so 6 years ago but one of my favourite videos I caught , true laughter and the cherry blossom falling . Just a happy moment in time ☺️

#mothersday #family #dementia

Doing much better! Best decision to move and these are all my opinions 😉 hopefully get back into the swing of TikTok again soon but feel it’s not what it was when I left

If you’ve seen my mum lately and thought she looks more vacant, here’s why.

Dementia doesn’t just steal memories. It affects expression, emotion, movement and speech. The delay, the vacant face, the tiredness… that’s the disease. Not her.

She is still in there. She still hears us. She still feels love and happiness She just can’t always show it.

I miss our conversations. I miss her advice. I miss who she was to me.i miss my mum 🥺

But we still get the giggles and the odd word here an there and that tells us everything. She’s happy. So we’ll keep making memories and making her smile.

#dementia #alzheimersawareness #education

If you’ve seen my mum lately and thought she looks more vacant, here’s why.

Dementia doesn’t just take memories. It affects the parts of the brain that control expression, emotion, movement and speech. The part of her that used to react quickly, that showed exactly what she was thinking or feeling across her face, doesn’t work the same anymore.

So sometimes her face is still..Sometimes her eyes look distant…Sometimes there’s a long pause before you get any response.

It can look like she isn’t there.

But she is.

She still hears us. She still feels us holding her hand. She still smiles and laughs and she can feel it. She just can’t always show it. The flat expression, the delay, the tiredness, that’s the disease. Not her.

When she was first diagnosed, I thought dementia meant forgetting names or repeating stories. I didn’t know it would take her ability to walk. To speak properly. To stop being able to do the basic things we all take for granted. I didn’t know it would slowly change her personality or take away the way she shows emotion, bit by bit.

It’s so much more complex than people realise. It’s not just memory loss. It’s watching someone you love lose parts of themselves while they’re still physically here. You’re grieving someone who is still sitting right in front of you.

I miss conversations with my mum. I miss going to her when I’ve had a bad day and asking for advice. I miss her reassurance. I miss who she was to me. That’s something this disease has taken too.

But we still get the laughs and smiles and good times . And those times tell us everything. She feels happiness. She feels comfort. She feels us.

So we’ll keep taking her out.
We’ll keep showing up.
We’ll keep making memories.
We’ll keep making her happy.

She may look vacant sometimes. But she is still in there. And she is still our mum 😊 just in case she always looks unhappy I can assure your she’s very happy and cared for!

#dementia #alzheimers #awareness

Who is Graeme Sutherland’s audience?

Graeme Sutherland's audience consists of individuals actively seeking information and support related to dementia, Alzheimer's, and caregiving. Their intent signals are high, driven by a need for practical advice, emotional solidarity, and advocacy updates. Engagement quality is exceptionally strong on Instagram, with a 13.36% ER significantly outperforming benchmark platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a deeply invested and responsive community. This suggests a highly valuable audience for brands in the health, wellness, and elder care sectors.

Which creators are similar to Graeme Sutherland?

If you're looking for creators like this, you'll find them connecting with families navigating dementia, Alzheimer's, and caregiving journeys, offering essential advocacy and support.

Dementia Nan

TikTok @dementia_nan

This creator posts videos about their experiences caring for a relative with dementia. The content includes daily routines, conversations, and the emotional ups and downs of caregiving. The videos often highlight moments of humour and affection amidst the challenges.

Educational

Family

Lifestyle

Gemma

Instagram @theneurodivergent_nest

The creator shares content related to parenting children with additional needs and disabilities. They discuss topics such as hospital admissions, the importance of community, and sensory differences. The creator also highlights inclusive environments and charities that support families with children who have medical needs or disabilities. Videos often focus on advocating for autistic children, celebrating small victories, and navigating the challenges of additional needs parenting.

Educational

Family

Lifestyle

Charli M

TikTok @mentalhealthmum0 · Instagram @mentalmoms

This creator shares content focused on mental health and wellbeing. They discuss topics such as managing anxiety, personal growth, and the impact of financial stress on mental recovery. The creator also offers practical advice, including foods that support brain and gut health, and information about the Personal Independence Payment (PIP) benefits system. Additionally, they share personal experiences and reflections on their own mental health journey and advocate for open family conversations about mental wellbeing.

Educational

Family

Lifestyle