What kind of content does Gideon General make?
Gideon General crafts visually stunning food videos on Instagram, showcasing a playful approach to fusion cuisine. They're known for reimagining classic dishes with unexpected global twists, from cheeseburger baklava to Filipino-inspired fried chicken. Gideon's expertise extends to both decadent desserts and savory meals, often featuring phyllo dough in inventive ways.
Are you a brand that’s partnered with Gideon General?
Verify your partnershipWho is Gideon General’s audience?
Gideon General's audience is likely composed of home cooks and food enthusiasts in the US, actively seeking inspiration for unique dishes. Their high Instagram engagement rate (7.00% ER, significantly above benchmarks like Instagram's 1.5%) signals strong interest and a propensity to interact with content. This suggests viewers are not just passively consuming but are likely to save recipes, comment with questions, and potentially purchase related products or courses, indicating high-quality engagement and strong purchase intent.
Which creators are similar to Gideon General?
If you're looking for creators like this creator, you'll find delicious food videos showcasing fusion cuisine, from sweet phyllo dough desserts to savory meals, perfect for adventurous home cooks.
Cheeseordesserts
TikTok @cheeseordesserts
This creator shares videos primarily focused on recipes. They demonstrate how to make various dishes, including pasta, doughnuts, garlic bread, and Japanese-style sandwiches like Tamago Sando and Furutsando. The creator also shows how to prepare dumplings (gyoza) and other baked goods such as cinnamon rolls and naan bread.
Platedbyyuri
Instagram @platedbyyuri
This creator posts videos showing how to prepare a variety of dishes. Their content often features recipes for comfort food, including burgers, wraps, and fried chicken. They also share recipes for baked goods like cookies and banana bread. Many of their videos focus on making crispy fried items and flavourful sauces.
twisted
TikTok @twisted
This creator focuses on transforming everyday foods into novel dishes, often with a surprising twist. They create recipes for viral trends like potato noodle bites and tiramisu kebabs. The creator also experiments with flavour combinations, such as pickles with chocolate, and finds innovative ways to use leftovers, like turning stale croissants into a spicy snack. They frequently explore making beige foods green and enjoy crafting unique takes on popular meals like pizza and tacos.
Frequently asked questions
Sign in to view Gideon General's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Gideon General today
You can use Nutcake’s agentic tools for free. Sign up today to work with Gideon General on your creator campaign.