Gideon General

What kind of content does Gideon General make?

Gideon General crafts visually stunning food videos on Instagram, showcasing a playful approach to fusion cuisine. He masterfully reimagines classic dishes, infusing them with global flavors and utilizing phyllo dough in delightfully unexpected ways, from savory crab rangoon creations to sweet cheeseburger baklava. Brands seeking a creator who can elevate everyday meals into exciting culinary adventures will find Gideon's inventive recipes and engaging presentation a perfect fit.

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Cooking

Food

Vegan

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Easy Tomato Soup & Grilled cheeee

Ingredients:
24 oz. Marinara Sauce
3/4 Cup water
1/2 Yellow Onion
2-3 tsp chicken powder
1 tsp garlic powder
1/2 tsp black pepper
Kosher salt to taste
1/8 cup half & half or to taste
Basil for garnish
Olive oil for garnish

Grilled Cheese:
Bread of your choice
Provolone Cheese
American cheese
Butter

Tomato Salad:
Heirloom Tomato
Olive Oil
Balsamic Vinegar
Basil
Salt & Pepper

Instructions:
1. In a pot over low heat, sweat the chopped onions with a pinch of salt for about 3 minutes, or until translucent. Add the marinara sauce, water, seasonings, and half-and-half. Let it simmer gently for 3 minutes, then blend until smooth (or leave slightly chunky, depending on your preference). Return to low heat and simmer for an additional 10 minutes to develop flavor.
2. In a separate pan, melt butter over low heat. Add the cheese sandwich and cook until both sides are golden brown and the cheese is fully melted. Take your time with cooking this, if you rush it, the butter and bread is gonna burn before your cheese properly melts.
3. Prepare the tomato salad by combining all listed ingredients. Use it as a fresh garnish for the soup.
4. Serve warm and enjoy.

#grilledcheese #tomatosoup #soup #recipe #food

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Crab Rangoon “Baklava”
Ingredients
Phyllo Layers
* 2 sleeves phyllo dough, thawed
* 1 cup unsalted butter, melted
Filling
* 16 oz (2 blocks) cream cheese, softened
* 1 lb imitation crab meat, finely chopped
* 1 Tbsp garlic powder
* 2 Tbsp granulated sugar
* 1 Tbsp Worcestershire sauce
* 1 tsp kosher salt
* ⅓ cup spring onions, finely chopped
For Serving
* Sweet Thai chili sauce

Instructions
1. Make the Filling�Mix cream cheese, crab, garlic powder, sugar, Worcestershire, salt, and spring onions until well combined. Pulse briefly in a food processor for a semi-chunky texture, if desired.
2. Prepare the Pan�Preheat oven to 350°F (175°C). Brush a 9x13-inch baking dish with melted butter. Keep phyllo covered with a damp towel while working.
3. Assemble�Layer one sleeve of phyllo in the pan, lightly buttering every 2–3 sheets. Spread filling evenly over the phyllo. Top with the second sleeve, again buttering every few sheets. Finish with remaining butter, fully coating the top.
4. Cut & Bake�Using a sharp knife, cut into diamonds or squares before baking. Bake for 40–45 minutes, until golden brown and crisp.
5. Serve�Cool for 10–15 minutes before serving. Serve warm with sweet Thai chili sauce on the side or drizzled over top.

#crabrangoon #baklava #recipe #food #easyrecipes

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Ep. 5 Garlic Katsu
Recipe IB: Estee from Soul & Streusel

Ingredients:
Chicken Breast (sliced thinly)
1 tsp Kosher salt
1 tsp Garlic powder
1 tsp black pepper
All purpose Flour
2 Eggs
Panko Bread Crumbs
Vegetable oil for frying

Garlic Katsu Sauce:
2/3 cup honey
1/3 cup Soy sauce
1/3 cup brown sugar
1/8 cup vinegar
3 tsp sesame oil
1 tsp sesame seeds
5 Garlic cloves minced

Instructions:
1. Pre-heat oil to 350 F
2. Season the thinly sliced chicken breast with salt, pepper and garlic powder.
3. In a 3 step coating process, coat the chicken in plain flour. Then dip in the egg. And coat with panko.
4. Deep fry for 4-5 minutes or until the internal temperature registers 165 F.
5. Make the sauce by mixing the ingredients listed above. Bring to a boil and once it starts to boil, lower the heat to low and simmer for 4 minutes.
6. Coat the chicken in the sauce, while still hot.
7. Place on top of fresh steamed rice and garnish with green onions.
8. Enjoy!
#katsu #garlic #garlickatsu #friedchicken #recipe

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Ep.4 Ube Flan

Ingredients:�10 egg yolks
2 cans condensed milk
580 ml water
2 tsp Ube Extract

Ube Caramel
1/2 cup sugar
6 tbsp water
1 tsp Ube Extract

Instructions
1. Preheat oven to 325°F
2. Whisk the yolks lightly in a bowl until just combined. In a separate bowl mix the condensed milk, water, and ube extract until smooth.
3. Make the caramel: in a small heavy-bottomed saucepan combine 1/2 cup sugar and 6 tbsp water. Heat over medium without stirring until the sugar dissolves; you can gently swirl the pan once or twice. Continue cooking until the syrup turns golden amber. Remove from heat, stir in 1 tsp ube extract, then immediately pour the caramel into the bottom of your flan mold or divide among ramekins. Tilt to coat the bottom evenly. Let caramel sit 3–5 minutes (it will harden).
4. Strain the flan mixture through a fine mesh strainer into the caramel-lined mold(s) to remove any solids and bubbles. Cover the mold(s) tightly with foil.
5. Place mold(s) in a deep roasting pan. Pour hot water into the pan until it reaches halfway up the sides of the mold(s). Bake in the preheated oven for 1 hour 15–1 hour 25 minutes (start checking at 1:15). The flan is done when the edges are set and the center still slightly jiggles.
6. Remove from oven and carefully lift molds from the water bath. Let cool to room temperature, then refrigerate at least 4 hours or preferably overnight to fully set.
7. To serve, run a thin knife around the edge, invert onto a plate, and let the caramel flow over the top.

#ube #flan #lecheflan #filipino #recipe

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Who is Gideon General’s audience?

Gideon General's audience is likely comprised of home cooks and food enthusiasts in the US, actively seeking inspiration for unique dishes, particularly those interested in fusion cuisine and the versatility of phyllo dough. Their high Instagram engagement rate (7.00% ER, significantly above benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals a highly receptive and interactive community. This suggests strong intent to try recipes and a high likelihood of positive sentiment and sharing, making them valuable for brand partnerships focused on culinary products or kitchenware.

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