What kind of content does Food Made Simple make?
Food Made Simple crafts engaging TikTok videos that demystify cooking and food preparation. Their content, often infused with a relatable, humorous tone, showcases delicious dishes from comforting lasagne to classic fish pie. Brands can connect with an audience eager for accessible recipes and kitchen inspiration.
Are you a brand that’s partnered with Food Made Simple?
Verify your partnership
Who is Food Made Simple’s audience?
Food Made Simple's audience is likely composed of home cooks and culinary enthusiasts in the UK seeking accessible and straightforward recipe inspiration. Their intent signals are strong, indicated by the high follower count and a 2.25% engagement rate on TikTok, which surpasses the platform benchmark of ~3.0% ER. This suggests a highly receptive and actively participating community, eager to consume and potentially replicate the presented recipes. The quality of engagement is therefore expected to be high, with potential for significant brand interaction and product interest.
Which creators are similar to Food Made Simple?
If you're looking for creators like this creator, you'll find them perfect for home cooks seeking easy-to-follow recipes and practical food preparation tips.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Thom Bateman
TikTok @chefthombateman · Instagram @chefthombateman
This creator posts videos focusing on recipes and cooking techniques. They share detailed instructions for making a variety of dishes, including sauces, hash browns, and baked goods. The content often features homemade versions of popular foods and includes step-by-step guides with ingredient lists. They also share tips on preserving food and using ingredients such as wild garlic.
Frequently asked questions
Sign in to view Food Made Simple's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Food Made Simple today
You can use Nutcake’s agentic tools for free. Sign up today to work with Food Made Simple on your creator campaign.