What kind of content does Food Made Simple make?
Food Made Simple brings a relatable and often humorous approach to the kitchen on TikTok. Their videos focus on accessible recipes and food preparation, from comforting classics like fish pie to inventive dishes like a cheese and pickle lasagne. Brands looking to connect with an audience that appreciates delicious, easy-to-follow culinary content will find a natural fit here.
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Who is Food Made Simple’s audience?
Food Made Simple's audience is likely comprised of home cooks and aspiring chefs in the UK seeking accessible and straightforward recipe inspiration. Their intent signals are strong, indicated by consistent engagement with recipe demonstrations and preparation tips. With a TikTok engagement rate of 2.25%, Food Made Simple is performing above the benchmark (approx. 3.0% ER), suggesting a highly receptive and active follower base that is likely to convert into valuable customers for relevant brand partnerships.
Which creators are similar to Food Made Simple?
If you're looking for creators like this creator, you'll find them perfect for home cooks seeking easy, delicious recipes and practical food preparation tips.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Thom Bateman
TikTok @chefthombateman · Instagram @chefthombateman
This creator posts videos focusing on recipes and cooking techniques. They share detailed instructions for making a variety of dishes, including sauces, hash browns, and baked goods. The content often features homemade versions of popular foods and includes step-by-step guides with ingredient lists. They also share tips on preserving food and using ingredients such as wild garlic.
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