What kind of content does Food Made Simple make?
Food Made Simple brings a relatable and often humorous approach to the kitchen on TikTok. Their videos focus on accessible recipes and food preparation, from comforting classics like fish pie to inventive dishes like cheese and pickle lasagne. With a knack for making cooking feel fun and achievable, they're a go-to for everyday culinary inspiration.
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Who is Food Made Simple’s audience?
Food Made Simple's audience is likely comprised of home cooks and culinary enthusiasts in Great Britain seeking accessible and straightforward recipe inspiration. Their high engagement rate on TikTok (2.25% ER, above the ~2.0% YouTube benchmark and nearing TikTok's ~3.0% average) signals strong interest and active participation, suggesting viewers are not just passively consuming content but are motivated to interact. This audience is likely looking for practical, easy-to-follow instructions and may be inclined to try the recipes themselves, indicating a high potential for conversion on sponsored product placements or affiliate links related to kitchenware and ingredients.
Which creators are similar to Food Made Simple?
If you're looking for creators like this creator, you'll find them perfect for home cooks seeking easy, delicious recipes and practical food preparation tips.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Thom Bateman
TikTok @chefthombateman · Instagram @chefthombateman
This creator posts videos focusing on recipes and cooking techniques. They share detailed instructions for making a variety of dishes, including sauces, hash browns, and baked goods. The content often features homemade versions of popular foods and includes step-by-step guides with ingredient lists. They also share tips on preserving food and using ingredients such as wild garlic.
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