What kind of content does Food Made Simple make?
Food Made Simple brings a relatable and often humorous approach to the kitchen on TikTok. Their videos focus on delicious food, from comforting classics like fish pie to inventive dishes like cheese and pickle lasagne. Expect engaging content that makes cooking and food preparation feel accessible and fun, perfect for anyone looking to spice up their mealtime.
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Who is Food Made Simple’s audience?
Food Made Simple's audience is likely composed of home cooks and aspiring chefs in the UK seeking accessible and straightforward culinary inspiration. Their intent signals are strong, indicated by consistent engagement with recipe tutorials and food preparation tips. With a TikTok engagement rate of 2.25%, which is above the benchmark of 3.0%, Food Made Simple demonstrates a highly receptive and interactive community, suggesting high-quality engagement and a strong potential for brand partnerships.
Which creators are similar to Food Made Simple?
If you're looking for creators like this creator, you'll find them perfect for home cooks seeking easy-to-follow recipes and practical food preparation tips.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Thom Bateman
TikTok @chefthombateman · Instagram @chefthombateman
This creator posts videos focusing on recipes and cooking techniques. They share detailed instructions for making a variety of dishes, including sauces, hash browns, and baked goods. The content often features homemade versions of popular foods and includes step-by-step guides with ingredient lists. They also share tips on preserving food and using ingredients such as wild garlic.
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