@floriansbotanical | Creator profile on Nutcake

What kind of content does Michelle make?

Michelle shares her passion for all things floral on TikTok and Instagram, offering practical advice for cultivating a thriving cutting garden. Her videos delve into the art of planting bulbs, sowing seeds, and preparing seasonal blooms like tulips and narcissi for display. Michelle's content also highlights beautiful floral arrangements and tips for achieving naturalistic garden designs, making her a go-to source for plant enthusiasts and brands seeking to connect with a dedicated gardening community.

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Three teenagers home this holiday.

A lot of baking.
Cookies, cakes, and late night frying pans 🥴

New spring pieces.
Not just garden clothes.

New trowel brooch find whilst antiquing. 🪏

And me…
in bed before all of them.

Comment shop for links 🩵
https://liketk.it/66q7v

#gardener

Tulips are one of the clearest examples of how timing, structure and forward planning shape the outcome. These were planted in November, within the correct UK window, to ensure strong root establishment and clean, healthy growth come spring.

I use a dual approach. Rows in the garden for cutting efficiency, and raised beds in front of the greenhouse for a more considered, ornamental display. The beds from @harrodhorticultural allow for depth, drainage and control, which all support consistent performance.

Protection is part of the system. Netting through winter prevents disruption at a critical stage, keeping the crop on track.

Variety selection is equally important. By integrating early and late tulips, I’m extending the flowering window and creating a reliable succession rather than a single peak. It’s a more strategic way of growing, and it keeps the garden productive for longer.

As soon as the tulips finish, they’re lifted and the space is reset with dahlias. No gaps, no downtime, just a continuous cycle.

This is what happens when you treat your garden with a clear plan.
Right timing. Right sequencing. Consistent results.

#Gardening #horticulture #tulips #cuttinggarden

Flowers are replaced twice a week at work to keep everything looking fresh and at its best. This is how I change them over.

Tulips don’t stop once they’re cut. They carry on growing in the vase and will open quickly in a warm room, so what you put in today won’t look the same in a few days.

I space the stems out so they’re not touching and angle them in different directions. It gives them room to move and stops everything becoming crowded as they grow.

It’s a small thing, but it makes a big difference to how they hold and how long they look good. 🌷

#Floristry #tulipseason #gardening

If you want a garden full of flowers, April is where it begins.

This is the month to sow straight into the soil, right where your plants will grow. No fuss, no moving them later, just sow and grow!

Start with well-prepared ground. Fine, crumbly, and free of weeds. Sow lightly, cover gently, and water in. It’s a small job now that makes all the difference in a few weeks’ time.

Hardy annuals are perfect for this. Cornflowers, poppies, nigella. They settle better when they’re not disturbed and will reward you with stronger stems and a more natural look.

Keep going every couple of weeks and you’ll have a steady flow of flowers right through the season. 🌸x

#gardening #flowergrower #howtogarden

Who is Michelle’s audience?

Michelle's audience is likely comprised of individuals interested in home gardening, floral design, and seasonal flower cultivation, primarily located in the UK. Their intent signals suggest a strong desire for practical advice, inspiration for their own gardens, and potentially purchasing related products or courses. While her Instagram engagement is significantly below benchmark (0.04% vs. 1.5% ER), her TikTok performance is exceptionally strong, with a 5.61% ER far exceeding the typical 3.0% benchmark. This indicates a highly engaged and receptive audience on TikTok, presenting a prime opportunity for Nutcake to leverage this enthusiastic community.

Which creators are similar to Michelle?

If you're looking for creators like this creator, you'll find them perfect for audiences interested in cultivating beautiful blooms and crafting stunning seasonal floral arrangements.

Luke Newnes

TikTok @man_about_gardening · Instagram @man_about_gardening

This creator shares content about gardening, focusing on various plants and garden projects. They discuss specific flowers like roses, dahlias, and hydrangeas, as well as trees and shrubs. The content also includes garden renovations, the use of garden structures like pergolas, and practical tips such as mulching and pressure washing.

Adventure

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Educational

Earthly Garden

TikTok @wabisabigarden

This creator posts videos about gardening and flower arrangements. They share tips on various gardening techniques such as planting seeds, transplanting, cutting, and rooting plants. The videos also showcase beautiful flowers, including roses and yellow flag irises.

Cooking

Educational

Film & TV

Misilla | Learn To Grow

Instagram @learntogrow

This creator shares content about gardening, focusing on various plants and their cultivation. They feature topics such as growing fruit trees like figs, cultivating different types of mushrooms, and discussing flower varieties including roses and tulips. The creator also shares insights into helpful garden visitors like dragonflies and hawks, as well as tips on plant care and harvesting produce. They frequently use their platform to share educational information about the plants and insects they encounter.

Educational

Lifestyle

Outdoor