What kind of content does Emijujuu make?
Emijujuu crafts delightful, step-by-step recipe videos showcasing a passion for all things sweet. From classic cookies and decadent brownies to elaborate cakes and cinnamon rolls, their Instagram feed is a visual feast of expertly prepared desserts. Brands looking to connect with an audience eager for delicious, visually appealing baking content will find Emijujuu's engaging tutorials a perfect fit.
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Verify your partnershipWho is Emijujuu’s audience?
Emijujuu's audience is likely comprised of home bakers and dessert enthusiasts actively seeking new recipes and inspiration. Their high Instagram engagement rate (9.63% ER), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals strong intent and a highly receptive community. This suggests followers are not just passively consuming content but are deeply invested, likely to try recipes, purchase related products, and engage with sponsored content, making them a valuable audience for brands in the food and lifestyle sectors.
Which creators are similar to Emijujuu?
If you're looking for creators like this, you'll find sweet inspiration for your next baking project, perfect for anyone who loves delicious desserts and easy-to-follow cookie recipes.
Justas Bakes
Instagram @justas_bakes
This creator shares content focused on baking various sweet treats. Their videos feature traditional recipes such as gingerbread loaves, emphasising rich flavours and comforting textures, often served with complementary additions like custard. They also document the process of tackling more complex bakes, like Italian macarons, showing the effort involved across multiple attempts to achieve a successful outcome. Additionally, the creator demonstrates simplified festive recipes, such as cinnamon rolls, often utilising kitchen appliances for ease. The content consistently highlights ingredients, baking methods, and the finished appearance of the homemade goods.
Noor & Karmel
Instagram @caramelclove
This creator shares recipes and cooking tutorials focused on desserts. Their content features a variety of baked goods, including cheesecakes, brownies, cookies, and cakes, often with unique flavour combinations like Turkish coffee or biscoff. They also provide tips for baking techniques, such as achieving a smooth cheesecake. Many videos showcase the preparation process and the final appealing presentation of the sweet treats.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
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