elsie

The creator makes short videos focused on beauty and hair routines, including heatless blowouts, hair colour styling, and half-up half-down hairstyles. They also share makeup drawer and vanity content, such as showing different makeup storage setups and drawer “sneak peeks”. Alongside beauty, they post lifestyle clips that include closet styling, product mentions, and occasional day-to-day activities. Some videos also feature practical hobbies like handmade gifts, knitting, leather goods, and carpentry.

This creator shares content focused on hair styling techniques and product reviews. They demonstrate various curling and blowout methods, often comparing different tools and approaches. The creator also discusses celebrity hairstyles and offers opinions on haircare brands and industry practices. Additionally, they share personal experiences, such as donating beauty products and visiting salons.

This creator shares videos about their experiences as a hairstylist, showcasing techniques such as balayage and babylights. They also review hair products and share their routines, often featuring brands like L'Oréal Professionnel and K18. The creator sometimes posts about personal life, including holidays and their dog. They also engage in 'chair chats' with friends and family while doing their hair.