elsie

The creator makes short videos focused on beauty and hair routines, including heatless blowouts, hair colour styling, and half-up half-down hairstyles. They also share makeup drawer and vanity content, such as showing different makeup storage setups and drawer “sneak peeks”. Alongside beauty, they post lifestyle clips that include closet styling, product mentions, and occasional day-to-day activities. Some videos also feature practical hobbies like handmade gifts, knitting, leather goods, and carpentry.

This creator is a hairstylist based in New York City who specialises in curly hair. They share videos on various hair techniques, including cutting, colouring, and styling curly and blonde hair. Content also features behind-the-scenes looks at their work, hair product recommendations, and tutorials for achieving salon-quality blowouts and updos. The creator also posts about personal interests such as travel, arcade games, and their dog.

This creator shares content focused on hair styling techniques and product reviews. They demonstrate various curling and blowout methods, often comparing different tools and approaches. The creator also discusses celebrity hairstyles and offers opinions on haircare brands and industry practices. Additionally, they share personal experiences, such as donating beauty products and visiting salons.