What kind of content does Ellie Goulding make?
Ellie Goulding offers an intimate look into her world of music creation, sharing behind-the-scenes glimpses of songwriting, production, and mixing on TikTok. Fans can enjoy official music videos and stripped-back acoustic versions of her tracks, alongside occasional personal updates that foster a deeper connection. Her engaging content resonates with a broad audience, making her a compelling partner for brands seeking authentic musical storytelling.
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Who is Ellie Goulding’s audience?
Ellie Goulding's audience on Nutcake likely consists of dedicated music fans, aspiring artists, and those interested in the creative process behind her work. Their intent signals are strong, indicated by a high engagement rate (ER) of 10.09% on TikTok, significantly outperforming benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly engaged community eager for exclusive content, behind-the-scenes insights into her songwriting and production, and personal updates. The quality of engagement is expected to be high, with active participation in discussions and a strong likelihood of conversion for any premium offerings.
Which creators are similar to Ellie Goulding?
If you're looking for creators like this, you'll love artists who share their music production, songwriting, and personal updates through acoustic sessions and engaging music videos.
The Angel of Psychosis
Instagram @oatmilkandcodeine
The creator regularly shares updates on their music, including new song releases and accompanying music videos. They often highlight details about the production, such as self-direction or filming with specific equipment. Content also features information about their live performances, detailing past shows in places like London and Milan. The creator discusses composing and performing their own music. Additionally, some posts include personal commentary, such as references to specific brands or body image, linked to their upcoming tracks.
Jess Young
Instagram @jessyoungofficial
The creator posts about their music, including releasing new songs and sharing behind-the-scenes content from music videos and photoshoots. They also share personal voice memos and discuss the inspiration behind their tracks, often relating them to personal journeys or significant life events. The creator also features content related to DJing and performing at events.
Adum
TikTok @adumxo · Instagram @adumxo
This creator shares original music and songs they have written. They often share snippets of new music, with captions indicating vulnerability and personal connection to the lyrics. The creator also posts about their experiences performing live, including shows in Germany, and references the songwriting process. Some content discusses themes of relationships and personal experiences that inspire their music.
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