What kind of content does Ellie Goulding make?
Ellie Goulding offers a behind-the-scenes look at her music journey on TikTok. She shares in-depth insights into her songwriting and production process, alongside official music videos and intimate acoustic performances. Occasional personal updates, like her pregnancy announcement, add a relatable dimension to her creative output.
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Who is Ellie Goulding鈥檚 audience?
Ellie Goulding's audience is likely comprised of engaged music enthusiasts, drawn to her authentic approach to songwriting and production. Their intent signals are strong, indicated by a remarkable TikTok engagement rate of 10.09%, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This high ER suggests a highly receptive and interactive community, eager for behind-the-scenes glimpses and personal updates alongside her musical content. Nutcake can leverage this dedicated fanbase for high-impact campaign activations and community-building initiatives.
Which creators are similar to Ellie Goulding?
If you're looking for creators like this, you'll love artists who share their authentic songwriting process, stunning music videos, and intimate acoustic performances.
The Angel of Psychosis
Instagram @oatmilkandcodeine
The creator regularly shares updates on their music, including new song releases and accompanying music videos. They often highlight details about the production, such as self-direction or filming with specific equipment. Content also features information about their live performances, detailing past shows in places like London and Milan. The creator discusses composing and performing their own music. Additionally, some posts include personal commentary, such as references to specific brands or body image, linked to their upcoming tracks.
Jess Young
Instagram @jessyoungofficial
The creator posts about their music, including releasing new songs and sharing behind-the-scenes content from music videos and photoshoots. They also share personal voice memos and discuss the inspiration behind their tracks, often relating them to personal journeys or significant life events. The creator also features content related to DJing and performing at events.
Adum
TikTok @adumxo 路 Instagram @adumxo
This creator shares original music and songs they have written. They often share snippets of new music, with captions indicating vulnerability and personal connection to the lyrics. The creator also posts about their experiences performing live, including shows in Germany, and references the songwriting process. Some content discusses themes of relationships and personal experiences that inspire their music.
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