What kind of content does Adum make?
Adum crafts original music, sharing vulnerable lyrics and personal reflections on relationships and life experiences that inspire their songwriting. Their TikTok showcases snippets of new songs and behind-the-scenes glimpses into their creative process, while Instagram highlights their live performances, including recent shows in Germany. Adum offers brands an authentic voice in the music space, connecting with audiences through relatable storytelling and heartfelt melodies.
Are you a brand that’s partnered with Adum?
Verify your partnership
Who is Adum’s audience?
Adum's audience is likely composed of individuals seeking authentic, emotionally resonant musical content, particularly those interested in songwriting and live performance. Their high engagement rates on TikTok (7.67% ER, significantly above benchmark) and Instagram (5.88% ER, also above benchmark) signal a highly receptive and interactive community. These followers are actively seeking out and engaging with Adum's vulnerable lyrics and relationship themes, indicating a strong intent to connect with the artist's personal expression and musical craft. This engaged audience presents a valuable opportunity for deeper connection and potential monetization through the Nutcake platform.
Which creators are similar to Adum?
If you're looking for creators like this creator, you'll love artists who pour their hearts into original songs about love and life.
Jorja Smith
TikTok @jorjasmith
This creator posts videos featuring original music they have written. Their content often includes themes of love, relationships, and personal struggles. Some videos showcase unreleased songs and demos, with mentions of collaborations and shout-outs from other artists. The creator also engages with their audience by asking for feedback on their music.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
JUNIOR SIMBA
Instagram @itsjuniorsimba
This creator produces and releases original music, often detailing the songwriting and production process behind their tracks. They share updates on new track collaborations and announce upcoming music releases. The content also features clips from their live performances at festivals and mentions of their songs being played on radio programmes. Occasionally, they provide insight into the personal inspirations behind their musical compositions.
Frequently asked questions
Sign in to view Adum's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Adum today
You can use Nutcake’s agentic tools for free. Sign up today to work with Adum on your creator campaign.