What kind of content does _DadDays make?
_DadDays offers a heartwarming glimpse into family life, showcasing engaging Instagram content centered around shared experiences and practical parenting advice. Their posts highlight festive outings, from dazzling Christmas light trails to lively pantomimes, and provide creative "Elf on the Shelf" inspiration. Brands looking to connect with families seeking joyful, everyday adventures will find a natural fit with _DadDays' relatable and festive approach.
Are you a brand that’s partnered with _DadDays?
Verify your partnership
Who is _DadDays’s audience?
The _DadDays profile attracts parents in the UK seeking practical family activity ideas and parenting advice, particularly around seasonal events like Christmas. Their Instagram engagement rate of 3.48% significantly outperforms benchmarks for platforms like Instagram (~1.5% ER), suggesting a highly receptive and engaged audience. This indicates strong potential for conversion on sponsored content related to family-friendly products, services, or experiences, as followers actively seek and respond to relevant recommendations.
Which creators are similar to _DadDays?
If you're looking for creators like this creator, you'll find content perfect for families seeking fun activities, parenting advice, and seasonal inspiration.
Kirsty
Instagram @home_with_max_and_mama
This creator shares content about User Generated Content (UGC), explaining what it is and how people can earn money from it. They offer guidance on how to start in UGC, including tips on pitching to brands, filming, and editing, with a focus on fitting this work around family life. The creator also posts about personal family moments, particularly around Christmas and holidays, and shares insights into their experiences as a mother.
Neha
Instagram @that.cheshire.family
This creator shares content primarily focused on celebrating Christmas, detailing family traditions and festive activities. Their videos often showcase Christmas Eve plans, including treasure hunts, and highlight simple, joyful Christmas Day celebrations. They frequently provide ideas for Elf on the Shelf activities and offer recommendations for Christmas gifts, often featuring products and deals from Marks & Spencer. The content also includes photo inspiration and focuses on the magic of family traditions rather than perfect aesthetics.
Charlotte And Rosie
Instagram @charlotte_and_rosie_
This creator posts content detailing family days out and experiences in the UK and abroad. Their videos often feature visits to adventure parks, themed attractions like Lapland UK and the Polar Express, and international destinations such as Disneyland Paris. They also cover leisure activities such as afternoon tea experiences and family meals out at various restaurants. Additionally, the content includes reviews of children's toys, games, and other family-focused products, often showcased during activities.
Frequently asked questions
Sign in to view _DadDays's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with _DadDays today
You can use Nutcake’s agentic tools for free. Sign up today to work with _DadDays on your creator campaign.