What kind of content does Shelley make?
Shelley crafts cozy and inspiring crochet content, sharing detailed tutorials for projects like book sleeves, blankets, and jumpers, often with free patterns. On Instagram, she invites followers into her crafting journey, discussing favourite stitches, troubleshooting common crochet problems, and sharing her personal experiences with managing multiple projects. Shelley also weaves in her other interests, like true crime documentaries and audiobooks, creating a relaxed and relatable atmosphere for fellow yarn enthusiasts.
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Who is Shelley’s audience?
Shelley's audience consists of crafting enthusiasts, primarily interested in learning and executing crochet projects. Their intent signals are strong, indicated by a high engagement rate (3.48% ER) on Instagram, significantly exceeding the platform benchmark (1.5% ER). This suggests a highly receptive and active community eager for detailed tutorials and unique patterns. The quality of engagement is likely high, with followers actively seeking inspiration and guidance for their own yarn crafts.
Which creators are similar to Shelley?
If you're looking for creators like this, you'll love their easy-to-follow crochet tutorials and patterns, perfect for beginner crafters and seasoned yarn enthusiasts alike.
Hope | Fiber Artists & Designer
Instagram @hopiedopeofficial
This creator shares videos about crochet projects, including blankets, cardigans, tops, and bags. They often feature tutorials for their designs, which are sometimes available as patterns on Etsy and their website. The creator also reviews different types of yarn and frequently shops at craft stores like Michaels.
petpet
Instagram @petpetcrochets
This creator posts videos about crochet projects, including tops, headbands, and necklaces. They share tutorials for some of their creations and discuss yarn types they prefer for different projects. The creator also posts humorous content related to crocheting, such as tangled yarn and unfinished projects. They occasionally feature other craft-related items, like tufting guns and craft room setups.
In Stitches By Marta
TikTok @institchesbymarta · Instagram @institchesbymarta
This creator posts content about crochet, sharing tutorials for stitches and projects like garments and accessories. They also discuss the importance of taking breaks and listening to your body to avoid repetitive strain injuries. Additionally, they share vlogs about travels, personal reviews of products, and their yearly crafting goals.
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