What kind of content does Bon Nappetit make?
Bon Nappetit offers a vibrant look at the culinary scene in Philadelphia and the New Jersey shore. Their Instagram feed is a go-to for discovering new restaurant openings, unique dishes, and must-try cocktails, with a particular eye for inviting outdoor dining spaces. Beyond the plate, they also highlight exciting city events and attractions, making them a comprehensive guide to the best of the region.
Are you a brand that’s partnered with Bon Nappetit?
Verify your partnership
Who is Bon Nappetit’s audience?
Bon Nappetit's audience is likely comprised of local food enthusiasts and event-goers in the Philadelphia and NJ Shore regions, actively seeking dining recommendations and cocktail insights. Their high Instagram engagement rate (5.35% ER) significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and interactive follower base. This suggests strong intent signals for discovering new restaurants, attending city events, and exploring cocktail culture, promising high-quality engagement and potential for conversion on sponsored content or promotions.
Which creators are similar to Bon Nappetit?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in exploring the vibrant food scenes of Philadelphia and the Jersey Shore, along with cocktail recommendations and city event coverage.
Taste of Philly
Instagram @tasteofphl
This creator posts videos about food and travel. They review popular restaurants and new food spots, often focusing on cheesesteaks, fried chicken, and pizza in Philadelphia. They also share travel experiences, highlighting national parks like Joshua Tree and the Channel Islands, as well as unique accommodations such as AutoCamp.
Mike Schulte
Instagram @itsyaboymikeofficial
This creator focuses on food reviews and local explorations, primarily in Philadelphia. They often review popular food items like cheesesteaks and pizzas, sharing their experiences with new restaurant openings and food trends. The creator also highlights historical and cultural spots within the city, encouraging audience interaction through questions and tags.
Philly Food Ladies
Instagram @phillyfoodladies
This creator posts videos about food and drink experiences in Philadelphia. They review restaurants, trying dishes like cheesesteaks, pizza, fried chicken, and vegan meals. The creator also shares content about local events, such as dating mixers and wine tours, and occasionally tries out popular snacks and drinks.
Frequently asked questions
Sign in to view Bon Nappetit's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Bon Nappetit today
You can use Nutcake’s agentic tools for free. Sign up today to work with Bon Nappetit on your creator campaign.