What kind of content does Bex Campbell make?
Bex Campbell creates engaging makeup and hair care content across TikTok and Instagram. She offers step-by-step tutorials for trending looks, from celebrity recreations to bold styles like 'euphoria makeup,' alongside in-depth reviews of foundations and lipsticks. Bex also shares valuable advice for achieving healthy curls and repairing damaged hair, even showcasing her favorite products. Her expertise extends to content creation, offering insights into camera equipment.
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Who is Bex Campbell’s audience?
Bex Campbell's audience is likely comprised of individuals interested in beauty, specifically makeup and hair care, with a strong emphasis on curly hair solutions. Their intent signals suggest they are actively seeking product recommendations and practical tutorials. Engagement on Instagram is notably high, exceeding the benchmark (5.01% ER vs. 1.5% ER), indicating a highly receptive and interactive community. While TikTok engagement is solid and near benchmark (2.53% ER vs. 3.0% ER), the platform's larger follower count suggests significant reach potential. This audience is primed for product-focused content and authentic reviews.
Which creators are similar to Bex Campbell?
If you're looking for creators like this creator, you'll find them perfect for brands targeting beauty enthusiasts interested in makeup, hair care, and product reviews, especially those with curly hair.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Anouska Bloom
Instagram @byanouska_
The creator consistently produces content focused on makeup tutorials and beauty advice. They demonstrate a variety of looks, including natural "sunkissed" styles, quick five-minute routines, and detailed glam makeup for special events and holidays. Their videos often feature specific techniques for eyes, such as soft glam, and detailed steps for achieving fuller-looking lips. Beyond makeup, the creator also shares skincare preparation routines, product recommendations, and 'Get Ready With Me' content that includes self-care and morning wellness. They also showcase examples of their professional makeup artistry for beauty campaigns.
Pebbles Nanette
Instagram @pebbles.nanette
This creator shares beauty and skincare content. They post reviews and tutorials of various makeup products, including concealers, foundations, and lip glosses. The creator also shares hair care routines and product recommendations, as well as tips for managing oily skin and acne. They sometimes include humorous or relatable content about being a content creator.
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