What kind of content does Bex Campbell make?
Bex Campbell creates engaging beauty content across TikTok and Instagram, specializing in makeup tutorials and hair care advice. Her videos feature everything from celebrity-inspired looks and trending styles to in-depth product reviews and routines for specific hair types like curly or damaged. Bex also shares insights into the tools and equipment she uses for content creation, offering a holistic view of the beauty and creator space.
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Who is Bex Campbell’s audience?
Bex Campbell's audience is likely comprised of individuals actively seeking practical beauty advice, particularly for curly hair and makeup application. Their intent signals are strong, indicated by high engagement rates, especially on Instagram (5.01% ER), which significantly surpasses benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly invested and responsive community. The creator's content is resonating well, leading to above-benchmark engagement quality and a valuable audience for beauty brands.
Which creators are similar to Bex Campbell?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking authentic makeup tutorials, hair care tips, and honest beauty product reviews, especially those with curly hair.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Anouska Bloom
Instagram @byanouska_
The creator consistently produces content focused on makeup tutorials and beauty advice. They demonstrate a variety of looks, including natural "sunkissed" styles, quick five-minute routines, and detailed glam makeup for special events and holidays. Their videos often feature specific techniques for eyes, such as soft glam, and detailed steps for achieving fuller-looking lips. Beyond makeup, the creator also shares skincare preparation routines, product recommendations, and 'Get Ready With Me' content that includes self-care and morning wellness. They also showcase examples of their professional makeup artistry for beauty campaigns.
Bex Beauty
TikTok @__bexbeauty__ · Instagram @__bexbeauty__
This creator posts makeup tutorials and transformations. Their content often features recreating looks from films and TV shows, as well as demonstrating different eyeshadow techniques. They also share reviews and demonstrations of various makeup products.
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