What kind of content does Beth make?
Beth offers an honest and relatable look at the realities of second-time parenting, focusing on the journey from pregnancy to navigating life with "two under two." Her Instagram content dives into practical advice on nursery organization and hospital bag essentials, alongside authentic reviews of must-have baby products. Beth also shares the emotional highs and lows of expanding her family, making her a trusted voice for expectant parents.
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Who is Beth’s audience?
Beth's audience is likely comprised of expectant and new parents in the GB, actively seeking advice and product recommendations for pregnancy, newborns, and toddlerhood. Their intent signals are high, as evidenced by their engagement with content around nursery organization and baby products. While Beth's current Instagram engagement rate of 0.16% is below benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), the niche focus and clear audience need present a strong opportunity for targeted growth and high-quality engagement with the right strategy.
Which creators are similar to Beth?
If you're looking for creators like this creator, partner with those who share authentic experiences with second pregnancies, new babies, and toddler parenting, offering practical nursery organization and baby product insights.
Nicole
Instagram @sheslivingwell
This creator shares videos about their experiences as a pregnant mother and a toddler mom. Content includes packing a hospital bag for a new baby, daily vlogs, and organising the nursery. They also share baby activities and tips for sensory play and fine motor skills. The creator reflects on their journey as a mum and discusses pregnancy during the summer months.
rosie baldwin
TikTok @rosie.baldwinw
This creator shares content about their pregnancy journey, including preparations for their second child and everyday life. They showcase outfits, including lounge sets and shoes, and offer glimpses into toddler activities. The creator also shares skincare routines and home renovation ideas, like decorating a darts board area. They express gratitude for gifts received from colleagues as they go on maternity leave.
AMY AND ARLO
Instagram @amymadisonb
This creator posts videos about life as a parent of two young children. Topics include newborn routines, hospital bag checklists, and baby name ideas. They also share vlogs documenting daily life, such as morning and evening routines with a toddler and a newborn. Additionally, the creator promotes baby-related products and offers advice on topics like breastfeeding and registering a birth.
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