What kind of content does Beth make?
Beth offers an honest and relatable look at navigating a second pregnancy with a toddler in tow. On Instagram, she shares practical advice on everything from nursery organisation and hospital bag essentials to reviewing must-have baby products. Beth also candidly documents the emotional rollercoaster of preparing for 'two under two,' making her a trusted voice for expectant parents.
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Who is Beth’s audience?
Beth's audience is likely comprised of expectant and new parents in GB, actively seeking practical advice and relatable experiences regarding pregnancy, infant care, and toddlerhood. Their intent signals are strong, indicated by the specific keywords and the nature of the content. While Beth's current Instagram engagement rate (0.16%) is below benchmark averages for platforms like TikTok (~3.0%) and YouTube (~2.0%), her follower count suggests a foundational audience. Future engagement quality will depend on strategies to increase interaction and community building within her niche.
Which creators are similar to Beth?
If you're looking for creators like this creator, you'll find them perfect for brands targeting expecting parents, those navigating toddlerhood, and anyone seeking nursery organization tips and baby product reviews.
Nicole
Instagram @sheslivingwell
This creator shares videos about their experiences as a pregnant mother and a toddler mom. Content includes packing a hospital bag for a new baby, daily vlogs, and organising the nursery. They also share baby activities and tips for sensory play and fine motor skills. The creator reflects on their journey as a mum and discusses pregnancy during the summer months.
rosie baldwin
TikTok @rosie.baldwinw
This creator shares content about their pregnancy journey, including preparations for their second child and everyday life. They showcase outfits, including lounge sets and shoes, and offer glimpses into toddler activities. The creator also shares skincare routines and home renovation ideas, like decorating a darts board area. They express gratitude for gifts received from colleagues as they go on maternity leave.
AMY AND ARLO
Instagram @amymadisonb
This creator posts videos about life as a parent of two young children. Topics include newborn routines, hospital bag checklists, and baby name ideas. They also share vlogs documenting daily life, such as morning and evening routines with a toddler and a newborn. Additionally, the creator promotes baby-related products and offers advice on topics like breastfeeding and registering a birth.
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