What kind of content does Beth make?
Beth offers an honest and relatable look at navigating a second pregnancy with a toddler in tow. Her Instagram content dives into the practicalities of preparing for a new baby, from nursery organisation and hospital bag essentials to honest reviews of must-have baby gear. Beth also shares the emotional ups and downs of welcoming 'two under two', creating a supportive space for parents on a similar journey.
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Who is Beth’s audience?
Beth's audience consists of parents and expectant parents in Great Britain, likely in their late 20s to early 40s, actively seeking advice and inspiration for pregnancy, newborn care, and toddlerhood. Their engagement signals suggest a strong interest in practical tips, product recommendations, and relatable parenting experiences. With an Instagram engagement rate of 0.16%, Beth's audience engagement is significantly below benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a need to explore strategies for deeper audience connection and content resonance on Nutcake.
Which creators are similar to Beth?
If you're looking for creators like this creator, partner with those who share relatable experiences in toddler parenting, nursery organization, and navigating a second pregnancy with a new baby.
rosie baldwin
TikTok @rosie.baldwinw
This creator shares content about their pregnancy journey, including preparations for their second child and everyday life. They showcase outfits, including lounge sets and shoes, and offer glimpses into toddler activities. The creator also shares skincare routines and home renovation ideas, like decorating a darts board area. They express gratitude for gifts received from colleagues as they go on maternity leave.
AMY AND ARLO
Instagram @amymadisonb
This creator posts videos about life as a parent of two young children. Topics include newborn routines, hospital bag checklists, and baby name ideas. They also share vlogs documenting daily life, such as morning and evening routines with a toddler and a newborn. Additionally, the creator promotes baby-related products and offers advice on topics like breastfeeding and registering a birth.
Ellie Wainwright
Instagram @elliewainwright__
This creator posts vlogs and daily updates about their experiences with motherhood and pregnancy. Content frequently covers life with a toddler, including their routines, challenges like bedtime, and special events such as Christmas concerts. The creator also documents their own pregnancy journey, sharing bump updates, symptom experiences, and preparations for a new baby's arrival. Videos feature insights into daily life, organisational tasks, and reviews of products related to parenting and pregnancy, such as breast pumps and pregnancy pillows. They often discuss the overwhelming aspects of juggling motherhood, pregnancy, and seasonal events like Christmas.
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