What kind of content does Nicole make?
Nicole offers an authentic look into the realities of motherhood, from navigating pregnancy during summer to the joys of toddler life. Her Instagram channel is a go-to for practical advice, featuring everything from hospital bag essentials and nursery organization hacks to engaging baby activities that foster sensory play and fine motor skills. Nicole's relatable journey provides a warm and informative space for fellow parents.
Are you a brand that’s partnered with Nicole?
Verify your partnership
Who is Nicole’s audience?
Nicole's audience is primarily composed of expectant and new mothers in the US, actively seeking practical advice and inspiration for pregnancy, childbirth, and early childhood. Their intent signals are strong, indicated by searches for "hospital bag" and "nursery organization," suggesting a high likelihood of purchase intent for related products. While Nicole's current Instagram engagement rate of 0.43% is below the platform benchmark of 1.5%, the niche focus and clear audience needs present an opportunity for targeted campaigns and potential for improved engagement with the right content and product alignment.
Which creators are similar to Nicole?
If you're looking for creators like this creator, you'll find them perfect for brands targeting expecting mothers, toddler parents, and those seeking advice on hospital bags, nursery organization, and baby activities.
Zara Bentley
TikTok @zarabentleyy
This creator shares content about parenting and everyday life as a mother. They discuss topics such as managing a household with young children, including a toddler and a newborn. The creator also touches upon personal experiences like pregnancy, postpartum recovery, and attempts to raise children bilingually. Some videos offer practical advice, like parenting hacks for toddler snacks.
Monique Amaka
TikTok @moniquei8 · Instagram @iammonique_x
This creator shares content about their experiences with pregnancy and childbirth. Their videos often document the later stages of pregnancy, including attempts to induce labour and the hospital visit for the birth. The creator also shares moments of life with a newborn, including recovery after delivery and adjusting to life as a parent.
Madeleine Fay
Instagram @homemakingwithmadeleine
This creator shares content about their experiences as a mother. They document their pregnancy journeys, including preparing for a new baby and managing a toddler. The creator also shares practical advice on topics such as travelling with children, hosting mom swaps, and baby-led weaning. They also touch on personal health during pregnancy, like glucose testing and ultrasounds.
Frequently asked questions
Sign in to view Nicole's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Nicole today
You can use Nutcake’s agentic tools for free. Sign up today to work with Nicole on your creator campaign.