What kind of content does Becki make?
Becki crafts mouthwatering dessert tutorials, from decadent chocolate cakes to irresistible brookies, primarily on Instagram. Beyond the kitchen, she shares her personal style through fashion and beauty product spotlights. Becki excels at brand collaborations, showcasing jewelry and hair products, and engaging her audience with exciting giveaways. She also offers a unique peek behind the curtain, revealing her process for creating content for other businesses and events.
Are you a brand that’s partnered with Becki?
Verify your partnership
Who is Becki’s audience?
Becki's audience is likely composed of individuals interested in aspirational lifestyle content, with a strong leaning towards dessert recipes and fashion inspiration, primarily from the UK. Their high engagement rate (30.33% ER) significantly surpasses benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and active community. This suggests strong intent signals for product discovery and brand affinity, making Becki an attractive partner for brands seeking authentic engagement and a dedicated consumer base within the lifestyle and culinary niches.
Which creators are similar to Becki?
If you're looking for creators like this creator, partner with those who blend delicious dessert content with aspirational lifestyle and fashion, perfect for brands seeking engaging collaborations.
HariniSen
TikTok @hariniandsen
This creator posts content about a variety of topics including beauty products, specifically lip care, and confectionery. They share their opinions on different brands of sweets and engage with viewers by asking about their favourites. The creator also features unboxing or review content of items like LEGO sets and uses beauty products for hair care, often highlighting specific brands and their benefits. Additionally, they share personal moments, such as family-related content, and fashion or accessory inspiration.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Noor & Karmel
Instagram @caramelclove
This creator shares recipes and cooking tutorials focused on desserts. Their content features a variety of baked goods, including cheesecakes, brownies, cookies, and cakes, often with unique flavour combinations like Turkish coffee or biscoff. They also provide tips for baking techniques, such as achieving a smooth cheesecake. Many videos showcase the preparation process and the final appealing presentation of the sweet treats.
Frequently asked questions
Sign in to view Becki's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Becki today
You can use Nutcake’s agentic tools for free. Sign up today to work with Becki on your creator campaign.