What kind of content does Becki make?
Becki crafts mouthwatering dessert tutorials, from decadent chocolate cakes to gooey brookies, shared primarily on Instagram. Beyond the kitchen, she offers a peek into her world with engaging lifestyle content, highlighting fashion finds and beauty must-haves. Becki excels at brand collaborations, showcasing jewelry and hair products, and loves to host exciting giveaways. She also gives followers an exclusive look at her process behind-the-scenes, creating content for other businesses and events.
Are you a brand that’s partnered with Becki?
Verify your partnership
Who is Becki’s audience?
Becki's audience is likely composed of individuals interested in aspirational lifestyle content, with a strong leaning towards fashion and visually appealing dessert creations. Their high Instagram engagement rate (30.33%) significantly surpasses typical benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations, particularly within the lifestyle and fashion sectors, and a high likelihood of quality engagement on sponsored content.
Which creators are similar to Becki?
If you're looking for creators like this creator, partner with those who blend sweet treats with chic style for lifestyle and fashion brand collaborations.
HariniSen
TikTok @hariniandsen
This creator posts content about a variety of topics including beauty products, specifically lip care, and confectionery. They share their opinions on different brands of sweets and engage with viewers by asking about their favourites. The creator also features unboxing or review content of items like LEGO sets and uses beauty products for hair care, often highlighting specific brands and their benefits. Additionally, they share personal moments, such as family-related content, and fashion or accessory inspiration.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Noor & Karmel
Instagram @caramelclove
This creator shares recipes and cooking tutorials focused on desserts. Their content features a variety of baked goods, including cheesecakes, brownies, cookies, and cakes, often with unique flavour combinations like Turkish coffee or biscoff. They also provide tips for baking techniques, such as achieving a smooth cheesecake. Many videos showcase the preparation process and the final appealing presentation of the sweet treats.
Frequently asked questions
Sign in to view Becki's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Becki today
You can use Nutcake’s agentic tools for free. Sign up today to work with Becki on your creator campaign.