What kind of content does Zoe Mallett make?
Zoe Mallett offers a refreshing perspective on happiness and mental well-being across TikTok and Instagram. Her content delves into topics like burnout, work-life balance, and emotional regulation, often grounded in scientific insights and personal research. Zoe also shares relatable life updates and encourages community engagement through confessions and personal reflections, creating an authentic and supportive space.
Are you a brand that’s partnered with Zoe Mallett?
Verify your partnership
Who is Zoe Mallett’s audience?
Zoe Mallett's audience is likely composed of individuals actively seeking practical advice and relatable content on personal growth, mental well-being, and achieving a healthier work-life balance. Her exceptionally high Instagram engagement rate (42.85%) significantly surpasses benchmark averages (Instagram ~1.5% ER), indicating a highly invested and responsive community. This suggests a strong potential for conversions and deep brand loyalty among her followers, who are clearly resonating with her authentic "life updates" and emotional regulation strategies.
Which creators are similar to Zoe Mallett?
If you're looking for creators like Zoe Mallett, you'll find inspiration for cultivating happiness, mastering mental well-being, and achieving a fulfilling work-life balance.
Cross Novia
Instagram @cross.novia
This creator shares content about personal growth, mental health, and the power of social media. They discuss strategies for building a personal brand and monetising content, drawing from their own experience of transitioning from nursing to full-time content creation. The creator also posts videos expressing gratitude towards friends and family, particularly their mother. Additionally, they touch upon the importance of disconnecting and finding balance, sometimes sharing experiences from travel and retreats.
Sharon Johnson
Instagram @sharon.a.life
This creator shares content about managing mental health, including personal experiences with depression and anxiety. They discuss self-care routines, emotional intelligence for children, and the importance of acknowledging feelings. The creator also touches on personal growth, relationships, and navigating life changes, such as celebrating milestones and redefining personal identity within marriage. Additionally, they explore topics related to personal finance, lifestyle, and popular culture like movie nights and book recommendations.
Charli M
TikTok @mentalhealthmum0 · Instagram @mentalmoms
This creator shares content focused on mental health and wellbeing. They discuss topics such as managing anxiety, personal growth, and the impact of financial stress on mental recovery. The creator also offers practical advice, including foods that support brain and gut health, and information about the Personal Independence Payment (PIP) benefits system. Additionally, they share personal experiences and reflections on their own mental health journey and advocate for open family conversations about mental wellbeing.
Frequently asked questions
Sign in to view Zoe Mallett's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Zoe Mallett today
You can use Nutcake’s agentic tools for free. Sign up today to work with Zoe Mallett on your creator campaign.