What kind of content does Yummertime® make?
Yummertime® offers a delightful blend of home and garden inspiration, often featuring lighthearted domestic humor with their husband, Chris. Their Instagram showcases beautiful home decor updates, from new furniture to charming decorative touches, alongside engaging gardening projects. Brands can connect with an audience that appreciates curated living spaces and relatable, sponsored product integrations in a warm and inviting tone.
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Who is Yummertime®’s audience?
Yummertime®'s audience is likely comprised of individuals interested in home aesthetics, DIY projects, and lighthearted domestic content. Their high Instagram engagement rate (5.08% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and actively participating community. This suggests strong intent signals for sponsored product placements and a high-quality engagement profile, making them an attractive partner for brands in the home goods, lifestyle, and family-oriented sectors.
Which creators are similar to Yummertime®?
If you're looking for creators like this creator, your audience appreciates relatable domestic humor, home decor inspiration, and gardening tips shared by a husband-and-wife duo.
Cristy & Michael Pack
Instagram @theironvictorian
This creator shares content focused on home design and gardening. They often discuss the appeal of incorporating vintage and antique items into modern spaces to create a unique and personal feel. Videos also feature gardening tips, including growing from seed and harvesting produce. Additionally, the creator posts about family life, particularly celebrating motherhood and creating meaningful experiences with children.
Arielle Vey
Instagram @ariellevey
The creator shares a variety of home-related content. They post videos about DIY projects, including customising picture frames and furniture, and redecorating rooms with techniques like painting stripes and applying wallpaper. The creator also shares cleaning routines and tips, often featuring their toddlers and the resulting mess. Additionally, they feature recipes made with specific kitchen appliances and showcase home organisation and renovations.
Hailey Polk
Instagram @haileypolk
This creator shares content about home decorating, focusing on outdoor spaces and interior renovations, including tips on styling and furniture choices. They also post videos about their daily routines, featuring self-care practices, skincare, and preparing meals or drinks. Fashion and styling feature prominently, with content on outfits, accessories, and vintage clothing finds. Additionally, the creator shares insights into beauty, showcasing hair styling techniques and product recommendations. They also provide updates on family life, including their toddler, and share experiences related to moving and home organisation.
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