What kind of content does Soft Sofa make?
Soft Sofa crafts engaging TikTok videos that delve into the world of furniture, with a particular focus on mattresses and sofas. Their content shines a spotlight on product demonstrations, emphasizing comfort and durability. Beyond furniture, Soft Sofa also shares a unique blend of Korean music, creating a dream-like atmosphere with themes of love and shared experiences.
Are you a brand that’s partnered with Soft Sofa?
Verify your partnership
Who is Soft Sofa’s audience?
Soft Sofa's audience is likely comprised of individuals actively seeking home furnishing inspiration and product reviews, particularly within the UK market. Their engagement rate of 2.04% on TikTok, matching the YouTube benchmark, suggests a highly receptive and interested viewership. This indicates strong intent signals for product discovery and purchase consideration, with content likely resonating well enough to foster above-benchmark engagement quality.
Which creators are similar to Soft Sofa?
If you're looking for creators like this creator, you'll find them perfect for brands targeting a younger, trend-conscious audience interested in home decor and K-culture.
Rowen Homes
TikTok @rowenhomes · Instagram @rowenhomes
This creator posts videos about home decor and furnishings. Content includes showcasing items like sofas, beds, and wallpaper, often highlighting luxury and comfort. They also feature seasonal items, such as Mother's Day gifts, and offer tips for refreshing living spaces. Several videos mention the store's location at Upper Platinum Mall, Metrocentre.
The Bedroom Centre
TikTok @thebedroomcentre
This creator's content focuses on interior design and home styling, particularly for bedrooms. They provide advice on creating a luxurious 'hotel look' at home, discussing elements such as bedding, soft furnishings, and bed quality. The creator also showcases different bed designs and fabrics, often highlighting features like built-in storage and customisable headboards. Their posts often feature collaborations and promote specific bed models and showrooms.
Aylin Kenan
Instagram @ugc.aylinkenan
This creator shares content focused on product reviews and lifestyle. They often feature home goods, beauty products, and pet accessories, highlighting items that enhance daily routines and home organisation. Their content also includes personal experiences with technology, such as apps for family games and smart home devices for habit control. Additionally, they share reviews on wellness and self-care items, including massagers and skincare serums.
Frequently asked questions
Sign in to view Soft Sofa's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Soft Sofa today
You can use Nutcake’s agentic tools for free. Sign up today to work with Soft Sofa on your creator campaign.