What kind of content does Hay make?
Hay offers an authentic glimpse into family life on Instagram, celebrating milestones like holidays and her twin daughters' birthdays with warmth and joy. Her content also features engaging fashion hauls, providing style inspiration for her audience. Through personal reflections, including touching tributes to her late father, Hay connects with viewers on a deeper level, creating a relatable and heartfelt online presence.
Are you a brand that’s partnered with Hay?
Verify your partnership
Who is Hay’s audience?
Hay's audience is likely comprised of individuals interested in relatable family content, particularly those with young children or an appreciation for lifestyle and fashion. Their high Instagram engagement rate (96.42%) significantly surpasses typical benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and responsive community. This suggests strong potential for brand partnerships focused on family products, fashion, or lifestyle services, as her followers actively engage with her content, signaling purchase intent and a willingness to interact with sponsored posts.
Which creators are similar to Hay?
If you're looking for creators like this creator, you'll love relatable family content, twin mom insights, and inspiration for everyday style and special occasions.
Dakota Tarry-Spencer
TikTok @koat_123 · Instagram @koat_123
This creator posts content about family activities and events. They share details about children's parties, including themed raves with face painting and character performances. The creator also frequently shares experiences from trips to Disneyland Paris, offering tips on navigating the park and highlighting specific attractions like the World of Frozen. Additionally, they post about family outings to places like Chester House Estate and discuss everyday life as a parent.
Mitsuki Miasa
Instagram @mitsuki.miasa
The creator posts fashion and outfit videos, often featuring matching or coordinating outfits with their twin sister. They also share content related to lifestyle activities such as visiting cafes, doing pottery, and trying out trends. The creator collaborates with various fashion brands and showcases different styles for various seasons and occasions.
Leah Moore | Modest Fashion | Hair | Lifestyle
Instagram @helloleahmoore
This creator shares content focused on modest fashion, including try-on hauls from various brands and styling tips. They also post about family life, celebrating their twins' birthdays and sharing insights into their parenting experiences. Additionally, the creator offers advice on hair styling and skincare routines, particularly for those over 35.
Frequently asked questions
Sign in to view Hay's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Hay today
You can use Nutcake’s agentic tools for free. Sign up today to work with Hay on your creator campaign.