What kind of content does WTF1 make?
WTF1 brings the thrilling world of Formula 1 to life on TikTok and Instagram with a unique blend of in-depth analysis and playful experimentation. They break down complex F1 rules, unpack driver transfer news, and even test car aerodynamics with everyday objects like LEGOs and KitKats. Their engaging quizzes, testing fans' knowledge of drivers and cars, make F1 accessible and entertaining for a broad audience.
Are you a brand that’s partnered with WTF1?
Verify your partnershipWho is WTF1’s audience?
WTF1's audience is likely comprised of dedicated Formula 1 enthusiasts, ranging from casual viewers to deeply knowledgeable fans interested in the intricacies of the sport. Their high engagement rates, particularly on Instagram (15.71% ER, significantly above benchmark), suggest a highly active and invested community. This audience is actively seeking content that explains F1 rules, explores driver movements, and delves into technical aspects like aerodynamics, indicating a strong intent to learn and engage with detailed F1 discussions. Their consistent interaction signals a high-quality audience receptive to nuanced and informative content.
Which creators are similar to WTF1?
If you're looking for creators like this creator, you'll find them perfect for F1 fans who love to dive deep into rules, driver moves, and the science behind the speed.
Skye Upshall
Instagram @skyeupshall
This creator posts content related to Formula 1, discussing drivers, races, and circuits. They also share videos featuring various sports cars, including reviews and driving experiences. Some content includes street interviews about F1 drivers and opinions on car designs.
Aarava
TikTok @_aarava · Instagram @_aarava
This creator focuses on Formula 1 content, discussing race reviews, car reveals, and driver news. They often share reactions to new car liveries and game simulations, alongside commentary on F1-related merchandise and events. The creator also covers driver transfers and discusses hypothetical F1 scenarios.
Matt Amys
TikTok @mattamys
This creator posts videos about Formula 1. They explore various aspects of the sport, including how F1 cars and their components, such as tyres and aerodynamic elements, are tested and manufactured. The content also covers behind-the-scenes details like track painting and secret car features. Additionally, they share insights into the training regimes of F1 drivers and discuss interesting facts about the sport.
Frequently asked questions
Sign in to view WTF1's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with WTF1 today
You can use Nutcake’s agentic tools for free. Sign up today to work with WTF1 on your creator campaign.