What kind of content does WTF1 make?
WTF1 brings a unique blend of humor and insight to the world of Formula 1 on TikTok and Instagram. They break down complex F1 rules, explore driver transfers, and even conduct fun aerodynamic experiments with everyday objects. Their engaging quizzes and lighthearted approach make F1 accessible and entertaining for a broad audience.
Are you a brand that’s partnered with WTF1?
Verify your partnership
Who is WTF1’s audience?
WTF1's audience is likely comprised of passionate Formula 1 enthusiasts, ranging from casual fans to deeply knowledgeable followers interested in the sport's intricacies like rules, driver movements, and technical aspects. Their high engagement rates, particularly on Instagram (15.71% ER, significantly above benchmark), signal a highly dedicated and active community eager for content. This suggests strong potential for brand partnerships seeking to reach a receptive and invested demographic, with a high likelihood of meaningful interactions and conversions.
Which creators are similar to WTF1?
If you're looking for creators like this creator, you'll find them perfect for F1 fans who love deep dives into rules, driver moves, and the science behind the sport.
Aarava
TikTok @_aarava · Instagram @_aarava
This creator focuses on Formula 1 content, discussing race reviews, car reveals, and driver news. They often share reactions to new car liveries and game simulations, alongside commentary on F1-related merchandise and events. The creator also covers driver transfers and discusses hypothetical F1 scenarios.
Matt Amys
TikTok @mattamys
This creator posts videos about Formula 1. They explore various aspects of the sport, including how F1 cars and their components, such as tyres and aerodynamic elements, are tested and manufactured. The content also covers behind-the-scenes details like track painting and secret car features. Additionally, they share insights into the training regimes of F1 drivers and discuss interesting facts about the sport.
Jade
TikTok @f1withjade
This creator posts content related to Formula 1 racing. Their videos often feature discussions and edits about popular drivers and teams such as Carlos Sainz, Lando Norris, and Max Verstappen. They also share their experiences at racing events like Silverstone. Additionally, the creator has posted content related to cars and Disney's Cars franchise.
Frequently asked questions
Sign in to view WTF1's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with WTF1 today
You can use Nutcake’s agentic tools for free. Sign up today to work with WTF1 on your creator campaign.