What kind of content does RLY make?
RLY shares vibrant videos on TikTok and Instagram, offering an inside look at their music journey. From captivating live performances and intimate studio sessions to candid glimpses into their residency diaries, RLY's content is a blend of authentic artistry and relatable humor. They often collaborate with fellow artists, weaving themes of confession, friendship, and self-reflection into upbeat, contemporary tracks.
Are you a brand that’s partnered with RLY?
Verify your partnershipWho is RLY’s audience?
RLY's audience is likely comprised of individuals interested in music, particularly live performances and the realities of a musician's life, as indicated by keywords like "residency diaries" and "behind-the-scenes." Their intent signals suggest a desire for authentic, entertaining content, blending humor with relatable insights into the music industry. While TikTok engagement at 2.51% is strong and slightly above benchmark, Instagram's 1.31% ER is slightly below. This suggests a highly engaged core following on TikTok, with potential for growth and deeper connection on Nutcake, particularly if content leans into the humorous and behind-the-scenes aspects that resonate well.
Which creators are similar to RLY?
If you're looking for creators like this creator, you'll love artists who share their music journey, from live shows and residency diaries to funny behind-the-scenes peeks.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
Jesse Solomon
Instagram @jessesols
This creator posts content about their music career, including performances and touring. They share videos of live shows, duets with other artists, and behind-the-scenes moments from their travels. The creator also occasionally shares personal reflections and experiences, such as volunteering and family interactions.
Brighter Sound
Instagram @brightersound
This creator makes videos about music creation and performance. They feature young musicians and artists, showcasing their journeys and collaborations. The content includes interviews with artists, behind-the-scenes looks at music production, and highlights of live performances and workshops. They also share information about music industry opportunities and community projects.
Frequently asked questions
Sign in to view RLY's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with RLY today
You can use Nutcake’s agentic tools for free. Sign up today to work with RLY on your creator campaign.