@wallstwardrobe | Creator profile on Nutcake

What kind of content does Hannah make?

Hannah offers a candid look into the world of finance, specializing in private equity. On Instagram, she breaks down complex market trends and shares practical career advice, from acing interviews to navigating work culture. Her relatable vlogs also explore the lifestyle aspects of finance, including daily spending and apartment hunting, providing an authentic glimpse into her journey.

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Crazy things that I saw while working in private equity Part 2!!! Should I make another part?

Disclaimer this is *NOT* about my previous employers 😃

Can finally share some of the crazy things that were normalized in the industry!! I have seen a lot..

Disclaimer this is *NOT* about my previous employers😃

A $2.5B mining fund walks into your inbox.
The deck says “20% gross IRR target.”

But these are the 4 questions institutional LPs are actually asking before wiring capital:

1. Is the track record being framed strategically?
The sponsor marketed a 16.5% gross IRR composite. But when previously excluded investments were added back in, net IRR dropped to 7.0%.

That is the difference between a top-tier manager and an average one.

One of the biggest parts of IR is understanding what’s driving the numbers — and what’s sitting quietly in the footnotes.

2. How much of the return is actually realized?
Fund III showed a 23.8% gross IRR… but only ~8% of invested capital had been realized.

Meaning most of the performance still depended on sponsor marks tied to commodity pricing.

Sophisticated LPs immediately start stress testing:
• what happens if copper prices fall?
• how are assets being valued?
• what does this look like under normalized assumptions?

3. What is the weakest part of the portfolio telling you?
The loan book generated just a 2.0% gross IRR on over $1.3B deployed.

That is the number every investment committee is circling.

Because weak performance in supposedly “protected” parts of the capital stack usually reveals more about underwriting discipline than the headline returns do.

4. Does the data actually support the macro narrative?
The strategy was positioned as “all-weather.”

But most unrealized marks were measured during one of the strongest commodity environments in years.

The real question is whether the portfolio has actually been tested through a prolonged downturn — not just a temporary drawdown.

The biggest misconception about investor relations is that it’s just fundraising.

The best IR professionals think like LPs first and know how to diligence a story before they try to sell one.

#privateequity #investmentbanking #investorrelations #casestudy #womeninfinance

Timestamped morning in my life back in nyc running @wallstwomengroup 🍎🚕

@peterthomasrothofficial @hourglasscosmetics @lorealparis @crownaffair

#dayinmylifevlog #womeninfinance #morningroutine

Who is Hannah’s audience?

Hannah's audience is likely composed of ambitious young professionals and students in the US interested in finance, private equity, and career advancement. Their intent signals are strong, indicated by their engagement with content on work culture and financial news. With an Instagram engagement rate of 1.34%, Hannah's audience engagement is slightly below the platform benchmark of 1.5%, suggesting opportunities to optimize content for higher interaction. This audience is valuable for brands targeting individuals seeking to break into or excel within the finance industry.

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