What kind of content does W2S make?
W2S brings a unique blend of humor and curiosity to TikTok, where they're known for their entertaining ranking videos. From dissecting the merits of pizza toppings to exploring abstract concepts, W2S also tests general knowledge across science, history, and geography. Their engaging style shines through as they share personal opinions on everything from fears to celebrities, making for a relatable and fun viewing experience.
Are you a brand that鈥檚 partnered with W2S?
Verify your partnership
Who is W2S鈥檚 audience?
W2S's audience is likely comprised of individuals interested in lighthearted, opinion-based content and general knowledge quizzes, primarily from the UK. Their high TikTok engagement rate (11.58% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and actively participating follower base. This suggests strong intent signals for content consumption and a high likelihood of quality engagement, making them an attractive audience for brands seeking impactful reach within this niche.
Which creators are similar to W2S?
If you're looking for creators like W2S, you'll love channels that test general knowledge with personal opinions and fun ranking lists.
George Clarke
TikTok @georgeclarkeeybutworse
This creator makes videos discussing various topics, including ranking different types of kisses and snacks. They also share humorous content about choosing a team name and comment on trending sounds and relatable situations like finding headphones or the end of the weekend. Some videos feature comedic skits or commentary on everyday occurrences.
Tobi Brown
Instagram @tobjizzle
This creator posts videos about a variety of topics, including food challenges and sporting events. They have documented their experiences trying new food items and attending football matches. Additionally, they share content related to gaming and social media trends, sometimes involving other online personalities. The creator also engages with fans through live streams and Q&A sessions.
Callum Airey
TikTok @calfreezy 路 Instagram @Calfreezy
This creator posts videos about football gaming, specifically focusing on player ratings and team building within games like FIFA. They also share content about trying different foods, such as reviewing fish and chips, burgers, and pizzas, sometimes highlighting spicy options. Additionally, the creator shares 'outfit of the day' videos and discusses attending events like festivals and fitness competitions.
Frequently asked questions
Sign in to view W2S's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with W2S today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with W2S on your creator campaign.