What kind of content does Victoria Niamh make?
Victoria Niamh offers an honest and relatable look at the realities of new motherhood on TikTok and Instagram. She openly shares her journey through pregnancy, newborn care, and the challenges of postpartum life, including navigating perinatal OCD. Brands looking to connect with expectant and new mothers will find a trusted voice in Victoria's authentic and insightful content.
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Who is Victoria Niamh’s audience?
Victoria Niamh's audience is primarily composed of new and expectant mothers in the UK, actively seeking relatable content and practical advice on newborn care and postpartum life. Their high engagement rates, particularly on TikTok (5.89% ER) and Instagram (4.98% ER), significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a deeply invested community. This audience demonstrates strong intent signals, likely searching for support and shared experiences, especially around sensitive topics like perinatal OCD, suggesting a high-quality engagement potential for brands focused on maternal wellness, baby products, or mental health resources.
Which creators are similar to Victoria Niamh?
If you're looking for creators like this creator, you'll find relatable advice and support for navigating the challenges of new motherhood and postpartum mental health.
Caitlin Roberts
TikTok @caitlin_aimee_roberts
This creator shares content about their experiences as a first-time mother. Their videos often feature their baby daughter, discussing topics such as pregnancy, preparing the nursery, and everyday moments. The creator also shares fashion content, including outfits for themselves and their daughter.
Charlotte Stavrou
TikTok @charlottesevensix · Instagram @Charlottesevensix
This creator shares content about their experiences as a new mother. Videos include details about postpartum life, including hair care and everyday challenges. They also post about their pregnancy journey, sharing outfits and moments. The creator discusses breastfeeding and the adjustments of having a newborn baby. Topics also touch upon personal well-being and self-care during this period.
STEPH CURRIE
Instagram @stephcurrrie
This creator shares content about their experiences as a first-time mother. They discuss baby items, such as loungers and bathtubs, and share tips on packing for labour and postpartum care. The creator also posts about their pregnancy journey, including exercise routines and self-care practices during the third trimester. Additionally, they occasionally share light-hearted content, such as couple's challenges and makeup routines.
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